Conversion Rate Optimisation

How to get the dreaded pop-up right (& capture precious customer data)

For ecommerce marketers, the golden goose of customer data is obtaining the all-powerful email address. This digital ID of the modern consumer not only offers the opportunity to engage the shopper with email marketing. It also allows you to connect the browsing history of a previously unidentified shopper and to act on it across channels …

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63% of companies lack a structured approach to optimization

For ten years now, Econsultancy has released the Conversation Rate Optimization Report in association with Red Eye. It has consistently delved into the types of conversion strategies and tactics used by organisations, as well as the tools and processes employed for improving conversion rates. This year’s report (now simply called the Optimization Report, and sponsored by Red …

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Five keys to high-velocity, consistent A/B testing

Massive growth often doesn’t come from one or two big winning tests, but from many smaller wins stacked together, and consistent testing means the next win is always right around the corner. Any time you aren’t A/B testing, you’re wasting an opportunity to increase revenue and gain valuable insights about your customers. However, testing software, …

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What are dynamic landing pages and why should you use them?

Most people are used to seeing ads pop up based on their browsing behaviour or previous search history. Had a little browse for cosy jumpers on ASOS recently? Oh look: an ad for even MORE cosy jumpers. Standard. One thing that may be a little less obvious, however, is personalised landing pages (i.e. a personalised …

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