conversion rate

13 Messages Your Chatbot Should Be Saying to Prospects

Whenever most of us think about chatbots, we usually view them as a helpful tool for managing customer support. However, in the past year, we’ve been witnessing the evolution of the humble chatbot from merely being a customer support tool to being touted as the next big thing in business. The reason for this is quite …

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How Correctly Used Pop-Ups Can Help Increase Leads

One of the most controversial approaches toward increasing the number of leads is to utilize pop-ups. The reason this method is controversial is that pop-ups have the ability to both improve and worsen the user experience. For those who aren’t aware, a pop-up is a window that appears or “pops up” on the display without the …

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5 SEO Tips You Need to Know to Succeed in Your PPC Campaign

Website owners and marketers always struggle to reach the top of the search engine results page. SEO allows them to succeed and maintain their positions, but often it’s never quite enough. To see even better results and thus improve your business’ ROI, you should constantly be looking for other ways of getting your product or …

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12 Quick Fixes to Make Your Mobile Traffic Convert

Mobile to overtake fixed Internet access by 2014! That was the headline – and prediction – that Mary Meeker, venture capitalist and former Wall Street securities analyst, made in 2008. A few years later, Eric Schmidt of Google announced the search engine giant’s new “mobile first” approach, and shared Mary’s prediction that smartphones would quickly overtake …

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How to Create a Facebook Video Ad that Gets Attention

Video is still the most powerful tool for getting your message across, short of a face-to-face conversation. The strength of this medium is no secret, and companies who are serious about being heard turn to video. Whatever your business goals happen to be, investing in video ads can be a giant leap forward for a …

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