conversion

Using Google Analytics to Detect Website Errors

Websites sometimes break without their owners being aware. This can include errors when shoppers are browsing or checking out, which can cause serious abandonment. Identifying and correcting the errors that shoppers encounter is key to maintaining conversions. In this post, I’ll explain how to use Google Analytics to identify breaks and errors on websites. Setting […]

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Marketer’s Guide to Landing Page Optimization

Landing pages are your customers’ portal to your brand online. That’s why it’s one of the most popular topics in digital marketing. In fact, entire books have been written on the topic. It’s your chance to make a strong first impression with potential customers and, if it doesn’t go well, may be the last chance

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Google Analytics Setup Checklist for Ecommerce

Google Analytics is loaded with reports and has many settings that can be customized to enhance reporting. The following checklist is designed for ecommerce merchants. By using Google Analytics’ reporting capabilities, merchants can obtain the data to grow their business. Google Analytics Setup Checklist 1. Use the latest code. Make sure your Google Analytics’ tracking

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Homepages Rarely Convert Because These Elements Are Ignored

No, this headline isn’t clickbait. This article does contain critical homepage elements that are often overlooked. And you might be ignoring them. In fact, the examples I share here are a sure sign that many marketers still ignore critical homepage elements. And conversions are lost for these simple reasons. I’m not going to rehash what

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