Creating Content

How to Build Trust with Your Blog

This post is based on episode 151 of the ProBlogger podcast. “All things being equal, people will do business with and refer business to those people that they know, like, and trust.” – Bob Burg A big reason many businesses start blogs is to build trust with customers so they can drive sales. If we …

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Why You Should Revisit Your Old Content – Regularly

This post is based on episode 145 of the ProBlogger podcast. Is your obsession with new content hurting your blog? As bloggers, we tend to focus on what we’re creating now rather than what we created months or even years ago. Of course, it’s important to put time and effort into creating new content for our blogs. …

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6 Ways to Boost Your Blog Traffic in the New Year

This post is based on Episode 177 of the ProBlogger podcast. Did your blog have a bit of a holiday slump? Many bloggers find they lose momentum with their traffic in January. So if it happened to you, you’re not alone. Your readers were probably online less than usual. A lot of my fellow Aussie bloggers …

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Tips For Blogging On the Road

This post is based on Episode 243 of the ProBlogger podcast. If you’re travelling over the holidays – to see family and friends, or just for a vacation – then you might be worried about you’ll keep up with your blogging. (This can also be a challenge if you travel regularly.) Here are five broad options you …

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13 Key Ways to Lower Your Blog’s Bounce Rate (and Why it Matters)

Bounce rate is a Google Analytics metric that tells you the percentage of people who “bounce” off your site (i.e. visit your site and leave from the first page they arrive on). To find out your bounce rate, log into your Google Analytics account. (If you haven’t set up Google Analytics on your blog, do it. …

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What if You Can’t Find Your Niche?

Are you struggling to stay motivated with your blog writing about the same thing again and again? Or are you flitting around between lots of different topics, trying and failing to find one thing you want to write about? In the old days of blogging, bloggers were often advised to be very specific – define a …

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