Creating Content

13 Key Ways to Lower Your Blog’s Bounce Rate (and Why it Matters)

Bounce rate is a Google Analytics metric that tells you the percentage of people who “bounce” off your site (i.e. visit your site and leave from the first page they arrive on). To find out your bounce rate, log into your Google Analytics account. (If you haven’t set up Google Analytics on your blog, do it. …

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Everything You Need to Know About Inserting and Editing Images in WordPress

Do you feel confident using images in your blog posts? While there’s no absolute rule that bloggers need to include images, most bloggers will include at least one eye-catching image in each post (normally at or very near the start). However, it’s easy to make mistakes with images. We’ve already covered how to obtain images legally so …

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