CTAs

How Neuroscience Affects Customers’ Buying Behaviors

Marketing is all about understanding consumers’ behaviors, needs and motivations and then delivering an experience that aligns with all those points. It’s why I always stress honing in on your customers’ pain points when writing copy, and why marketers will test every different ad format under the sun to see what their audiences respond to. …

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5 Facebook Ads Trends You Can’t Ignore in 2020

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. There was a time when brands could acquire customers organically, but that era is over. Now Facebook is strictly pay-to-play, and advertisers …

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