June 21, 2018 In the middle of March, Google announced they would be extending custom intent audiences to YouTube and also launched TrueView ads with more prominent calls to action. This is a potential big win for anyone currently advertising or thinking of advertising on YouTube. In my experience, it has always been a bit […]
I was digging around Facebook Analytics the other day and noticed that some new and extremely powerful features for Facebook advertisers look like they’re just around the corner. I couldn’t find anyone on the Internet talking about this new set of features, so I want to put a prediction I made at the office the
Loads of New Facebook Retargeting Features Are Coming Soon Read More »
January 30, 2018 Last week, I presented a Bing updates webinar in partnership with Purna Virji, Senior Manager of Global Engagement at Microsoft. There were so many new features to be excited about that I had to share with our entire PPC Hero community as well. Here’s what we talked about: New Automated Bidding Strategies
June 21, 2017 Finding your ideal audience is the end of the rainbow for digital marketers. The more we can know about the users behind the screen, the better we can customize our messaging and capture their interest in our brands and their dollars. We’re always trying to reach our best customers and last week,
