customer acquisition cost

The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value

It’s guest post day here at Duct Tape Marketing, and today’s post is from Dan Kraus – Enjoy! Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)? If you’re in the tech business, and especially if you work with SaaS products, you’ve definitely heard of, and can …

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How to Use Predictive Analytics for Better Marketing Performance

With the rise of technology like Big Data, AI, and data analytics, marketing has been on a constant path of change. These days, marketing campaigns can use various measured activities to plan campaigns, and one of these tactics is using predictive analytics for better marketing performance, higher ROI and, ultimately, faster success. In this article, …

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Boost Your Customer Referrals With These 4 Simple Tactics

Lead generation is time intensive and expensive in any industry. Having said that, any time you have the ability to tap into your professional network and generate organic leads is highly beneficial. And whether you realize it or not, your existing customer base is one of the best resources you have available at your disposal. …

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How to Prove the ROI of Your Content Marketing

Content marketing ROI can be a fuzzy subject. It’s long-term focus and indirect nature can make it difficult to connect the costs to revenues for a business. That causes a lot of people to undervalue content marketing or write it off as a waste of resources. They have a hard time spending the time and …

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