customer acquisition

How to Use Success Gaps to Get More Clients

How do you define success? How do your customers define success? While the two definitions may be in the same area, they’re probably not identical. In fact, the area in between those two goals represents something called the success gap – and if you can close this gap, you will set yourself apart from your …

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The Customer Acquisition Playbook: Email & In-Person Outreach

I’m frequently asked what my most effective client acquisition channels are for Single Grain. The best client acquisition channels for investment may not be what you expect. While our content marketing nets us the most leads, our second-best client acquisition channel doesn’t have anything to do with technology or data – it’s word-of-mouth and referrals. …

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Customer Acquisition Trends for 2019 & Beyond (with FAQs)

If you’re in business, customer acquisition and retention is one of the most important things for your company. Getting new customers and having returning ones through positive customer experience can make or break your revenue. We’ll be looking at the newest customer acquisition trends, analytics and much more. Let’s say you’re looking at the data …

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My Top 3 Strategies to Reduce Client Turnover

Clients aren’t going to stick around forever, even with the best customer service, best brand and best client retention rates. This is especially true if you’re new to a business or are in the process of growing your team. When I first took over at Single Grain, I thought I could be hands-off. I thought …

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9 Ways to Deliver the Best Digital Experience to Your Customers

Every marketing strategy focuses on capturing and driving the customer’s attention, but very few talk about experience. Bad customer experience is the biggest threat to any business: The top brands across the world always strive hard to provide the best digital experience for their customers. The secret of a powerful marketing strategy lies in attracting …

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5 Ways To Make Your Small Business Memorable With Design

Attracting new clients is one of the biggest challenges for small business owners. One of the first items that comes to mind when thinking how to find new clients is a company’s brand. What’s the best way to make sure your business sticks in the mind of everyone who sees it? Make smart design choices! …

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