customer behavior

Customer Behavior – What Shoppers Want: Salesforce and Publicis.Sapient Research on Marketing Smarts [Podcast] : Marketing Podcast

Online marketplaces, like Amazon, have drastically altered the retail landscape, but brick-and-mortar stores offer an unparalleled opportunity for retailers to use omnichannel marketing to enhance the customer experience. If we marketers could understand what shoppers really want, we could engineer a customer journey that would incorporate mobile, online, and in-store experiences in a way that …

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Customer Behavior – Marketing Smarts: Lou Imbriano on Teamwork, Positions of Power & the Goal of Your Business : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Lou is a colorful character with a classic (East) Boston accent and a wealth of down-to-earth advice for anyone running a business. In this podcast, we covered the following topics: 1. Teamwork When people talk about “teamwork,” they often focus …

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Customer Behavior – Marketing Smarts Podcast: Sally Hogshead and the $500 Cup of Coffee : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! What if you wanted to open up a coffee shop in a hip, urban neighborhood? Chances are you would already face competition from other indy shops, Starbucks, and the local equivalent of Dunkin Donuts. How could you go about differentiating …

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Marketing Strategy – Influencing the Influencers… With a Glock: Paul Barrett Talks About America’s Gun on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “I put away the shotgun/Borrow me a Glock,” rapped Cypress Hill’s B-Real on the group’s multi-platinum 1993 album Black Sunday. At the time, over a quarter million Glocks, a semi-automatic pistol invented and manufactured in Austria by Gaston Glock, had already been sold …

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Customer Behavior – Marketing Is Habit-Forming: Charles Duhigg Talks About the Power of Habit on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “During major life changes, our habits are up for grabs,” Charles Duhigg told me during this week’s episode of Marketing Smarts. (If you’d like to just go ahead and listen to the episode, skip to the bottom!) One such life …

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Customer Relationships – Have You Sat Down with Your Customer Lately? Patrick Schaber and Joe Sorge on Marketing Smarts : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! At first blush, you might not think the two guests who joined me on stage at the Fine Line Music Cafe in Minneapolis to record an episode of Marketing Smarts as part of our Smart Marketers Tour had much in common.  …

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