customer behavior

Customer Behavior – What Shoppers Want: Salesforce and Publicis.Sapient Research on Marketing Smarts [Podcast] : Marketing Podcast

60 minutes or less, customer behavior, customer loyalty, Demand Generation, intermediate, Strategy /

Online marketplaces, like Amazon, have drastically altered the retail landscape, but brick-and-mortar stores offer an unparalleled opportunity for retailers to use omnichannel marketing to enhance the customer experience. If we marketers could understand what shoppers really want, we could engineer a customer journey that would incorporate mobile, online, and in-store experiences in a way that […]

Customer Behavior – What Shoppers Want: Salesforce and Publicis.Sapient Research on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Customer Behavior – Marketing Smarts: Lou Imbriano on Teamwork, Positions of Power & the Goal of Your Business : Marketing Podcast

customer behavior, customer relationships /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Lou is a colorful character with a classic (East) Boston accent and a wealth of down-to-earth advice for anyone running a business. In this podcast, we covered the following topics: 1. Teamwork When people talk about “teamwork,” they often focus

Customer Behavior – Marketing Smarts: Lou Imbriano on Teamwork, Positions of Power & the Goal of Your Business : Marketing Podcast Read More »

Customer Behavior – Marketing Smarts Podcast: Sally Hogshead and the $500 Cup of Coffee : Marketing Podcast

customer behavior /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! What if you wanted to open up a coffee shop in a hip, urban neighborhood? Chances are you would already face competition from other indy shops, Starbucks, and the local equivalent of Dunkin Donuts. How could you go about differentiating

Customer Behavior – Marketing Smarts Podcast: Sally Hogshead and the $500 Cup of Coffee : Marketing Podcast Read More »

Marketing Strategy – Influencing the Influencers… With a Glock: Paul Barrett Talks About America’s Gun on Marketing Smarts [Podcast] : Marketing Podcast

customer behavior, customer relationships, Marketing Strategy, Public Relations, Word-Of-Mouth /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “I put away the shotgun/Borrow me a Glock,” rapped Cypress Hill’s B-Real on the group’s multi-platinum 1993 album Black Sunday. At the time, over a quarter million Glocks, a semi-automatic pistol invented and manufactured in Austria by Gaston Glock, had already been sold

Marketing Strategy – Influencing the Influencers… With a Glock: Paul Barrett Talks About America’s Gun on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Customer Behavior – Marketing Is Habit-Forming: Charles Duhigg Talks About the Power of Habit on Marketing Smarts [Podcast] : Marketing Podcast

customer behavior, General Management, market research /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “During major life changes, our habits are up for grabs,” Charles Duhigg told me during this week’s episode of Marketing Smarts. (If you’d like to just go ahead and listen to the episode, skip to the bottom!) One such life

Customer Behavior – Marketing Is Habit-Forming: Charles Duhigg Talks About the Power of Habit on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Customer Relationships – Have You Sat Down with Your Customer Lately? Patrick Schaber and Joe Sorge on Marketing Smarts : Marketing Podcast

Content, customer behavior, customer relationships, market research, Social Media /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! At first blush, you might not think the two guests who joined me on stage at the Fine Line Music Cafe in Minneapolis to record an episode of Marketing Smarts as part of our Smart Marketers Tour had much in common. 

Customer Relationships – Have You Sat Down with Your Customer Lately? Patrick Schaber and Joe Sorge on Marketing Smarts : Marketing Podcast Read More »

Content Should Make Things Happen: Joe Pulizzi on Marketing Smarts [Podcast] : Marketing Podcast

Content, customer behavior, Marketing Strategy, Writing /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Joe Pulizzi is the content marketing guy (with all due respect to my boss, Ann Handley, who, to be fair, is the content marketing lady). Joe will be speaking at the upcoming MarketingProfs B2B Forum in Boson, October 3-5 (register

Content Should Make Things Happen: Joe Pulizzi on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Keys to Creating Effective Buyer Personas: Ardath Albee on Marketing Smarts [Podcast] : Marketing Podcast

Content, customer behavior, customer relationships, Sales /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Has your organization ever created buyer personas? If so, were they ever used? Was creating personas a valuable exercise that improved the effectiveness of your marketing? Or did it feel perfunctory, like something you did simply to check off a

Keys to Creating Effective Buyer Personas: Ardath Albee on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Every Brand Needs an Editor: Marketoonist Tom Fishburne on Marketing Smarts [Podcast] : Marketing Podcast

Brand Management, Content, customer behavior, Public Relations /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Brands today are now publishers. That’s not news to anyone reading MarketingProfs. But how many people have really thought through what that implies? Yes, it means that brands need to think about their customers as an audience, they need to

Every Brand Needs an Editor: Marketoonist Tom Fishburne on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Customer Behavior – Every Message Must Be Relevant: IBM’s Yuchun Lee on Marketing Smarts [Podcast] : Marketing Podcast

customer behavior, market research, Marketing Strategy, Metrics & ROI /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “We believe the winning companies of the future have a different view of marketing,” IBM’s Yuchun Lee told me during this week’s episode of Marketing Smarts, “In their view, every communication has to be relevant. That has to be the

Customer Behavior – Every Message Must Be Relevant: IBM’s Yuchun Lee on Marketing Smarts [Podcast] : Marketing Podcast Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com