Creative, low-cost ideas are the way of the future, and they work just as well (and sometimes better) as some of the most expensive methods of marketing Despite what you may have heard from expensive marketing companies, it doesn’t take a lot of money to get your customers to engage. As long as you know […]
3 low-cost marketing tactics that encourage high customer engagement Read More »
If you can get customers to become loyal to your brand, their lifetime value to your company will skyrocket. Turning customers into loyalists was once the holy grail of branding: If you can get customers to become loyal to your brand, their lifetime value to your company will skyrocket. Today, fanatics are the new loyalists.
One of the newest tools in digital marketing, messenger applications present a great opportunity for brands to boost their open rates, enhance their visibility, and build a great relationship with customers Messaging applications are online communication channels that facilitate free, instant messaging between individuals or within groups. Some popular examples include Facebook Messenger, WhatsApp, and
Boost your open rates through messaging apps [Infographic] Read More »
Millennials want the same thing as every other age group, it’s just the channels for delivering it that have changed They have youth, influence and spending power. They can also spot BS from a mile away, and it’s not easy to win their hearts. EContent even predicts that Millennials – or Generation Y – will
How to rise above the noise and win millennials’ hearts Read More »
It’s easier to repurpose past clients than to find new ones Whether you’re an e-commerce shop, a small “brick and mortar” boutique, or a major retail chain, you should never overlook past customers and clients as a potential source of future revenue. In fact, it’s often easier to remarket to your past clients than it
“Consumers have never been so hard to please and marketers have never had as many opportunities to please them”, Senior Vice President for Google Ads, Sridhar Ramaswamy Forrester defines customer experience as, “How customers perceive their interactions with your company”. In a world where consumers have numerous opportunities to choose from, where digital content and
Consistent connection matters, regardless of the season Communicating with your customers isn’t about waiting for the right moment. It’s about reaching them during times of need, times of plenty, and everywhere in between. Take educators, for example. Although most schools make spending decisions in March and April, our “Digital Marketing Trends in the Education Market“ report found that
Forget about finding the perfect moment; engage your audience all year Read More »
CXJM is essential to help you lay down your plan of attack and start realizing the opportunities for delivering against customer experience objectives It’s no secret that most marketers are on the same trajectory and curve when it comes to Customer Experience. Although some are further along the journey than others, almost all are heading
Why customer experience journey mapping needs ‘big data’ to succeed Read More »
Why the marriage of technology, data, and creativity allows brands to foreground the consumer experience and drive greater sales results More than most marketing strategies, direct marketing remains largely stigmatized. Mention it to most outside of the discipline, and truckloads of snail mail overfilling people’s mailboxes come to mind. But direct mail and direct marketing
Chart of the day: How can latency be applied to other sectors to understand engagement and to design lifecycle communications? I don’t see latency talked or written about much, so I was interested to see this new research from Monetate that shows average latency between purchases. So, what is latency in marketing? I think latency is
