It’s easier to repurpose past clients than to find new ones Whether you’re an e-commerce shop, a small “brick and mortar” boutique, or a major retail chain, you should never overlook past customers and clients as a potential source of future revenue. In fact, it’s often easier to remarket to your past clients than it […]
How to successfully remarket to past customers Read More »
With over 15 million texts sent per minute for a total of 8 trillion annually, SMS is undeniably one of the most popular ways to communicate today. The data doesn’t lie. In terms of easily accessible customer engagement, SMS is unrivaled. This customer communication channel boasts engagement rates up to eight times higher than email
8 Tips for Integrating SMS Chat Into Your CX Strategy Read More »
The holidays are here, and we’re in the homestretch before everyone turns their full attention on 2019. You’ve probably been pushing holiday promotions and seasonal offerings in some form for every stage of the customer journey, but these marketing campaigns are coming to a close and it’s time to think forward. Before jumping right into
Non-Promotional Holiday Email Ideas To Transition Into The New Year Read More »
What is the future of customer engagement? A few decades ago, the most effort that the average brand made to “engage” with its customers would be broadcasting a message at them via a billboard, magazine, or television ad. The best way to persuade customers to buy products was thought to be by proclaiming their greatness,
Three trends shaping the future of customer engagement in marketing Read More »
Chart of the Day: Work-related customers are rarely having their questions answered 84% of B2B customers don’t expect to hear back from companies when they have a purchase-related question. Not a third. Not half. 84%. This research has been revealed by intelligent appointment scheduling company TimeTrade, who polled B2B buyers about the purchases they make
Vendors fail to shoot fish in barrel by not replying to customer questions Read More »
A few years ago, online marketing was all about apps or infographics, but now a new player has come into the spotlight: the chatbot. Why have chatbots became so popular lately? Is it just hype or something truly revolutionary? In this article we will cover the following topics: What are chatbots and what benefits do
Why Chatbots Are a Must-Have for Businesses (and How to Build One!) Read More »
Since 2018 is already in full swing, and we’re totally confident that you haven’t dropped any of your New Year’s resolutions yet, why not add one more into the mix? We’ve already told you about the exciting trends we expect to see in an email this year, but how are you going to make 2018
Email Campaign Ideas To Test In The New Year Read More »
Wow… It’s that time of year again! It seems like only yesterday that we sat down to tell you all about what would be in store for your inboxes over the course of 2017. Last year, it was all about personalization, automation, interactivity, as well as leveraging your transactional email experience and telling your brand
Email: The Trends To Come In 2018 – Email Marketing – SMTP services Read More »
Getting a large volume of traffic to your website is good, but if that traffic doesn’t convert, your effort to attract it there is pretty much useless. Conversions are the lifeblood of any digital marketing campaign, so the ultimate goal of your effort is to persuade people to do something for you – give you
How to Increase Your Conversions with Online Customer Engagement Read More »
New research launched last week by Marketo shows that marketers—both B2C and B2B—continue to be borderline delusional in terms of what customers actually expect, and how they are and are not delivering against those demands. The State of Engagement report surveyed 1,000-plus global marketers and 1,000-plus consumers in an effort to understand how (and whether)
Marketers Need to Stop Lying to Themselves (New Research) Read More »
