customer experience

How to Raise Your Customers from the Dead with 5 Engagement Tactics

B2B Marketing, customer experience, Customer Marketing, Lead Nurturing, SEO BLOG / Good To SEO

Have your customers “ghosted” you? Are they playing dead, possibly waiting to be wooed back? Maybe they’re simply bored, checked out, acting instinctually, not consciously, like zombies. Here are 5 strategies to help resuscitate customer engagement with your company. First, what is customer engagement? By definition, customer engagement is interaction over various channels between a […]

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Why It’s Imperative Retailers Move From Next Best Offer To Next Best Experience

customer experience, SEO BLOG / Good To SEO

Historically, retail marketers have chased the next offer. Most analysis is focused on what will drive the next sale and not necessarily the customer’s big picture. With advances in marketing technology, marketers are now able to tap into sophisticated data sets of their customers offering insight into contextual awareness, lifetime value, customer satisfaction drivers and

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Why Retail Marketers Need To Innovate

customer experience, SEO BLOG / Good To SEO

This just in… Amazon is impacting every retailer around the world. Ok I realize this is not breaking news. Nor should it be breaking news that retailers and more specifically retail marketers, need to innovate. However I’m not talking about the kind of innovation you may be thinking of. The truth is retail marketers need

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Customer Satisfaction is the Key to Increased Sales

customer experience, SEO BLOG / Good To SEO

When it comes to customer satisfaction for online sales, the little things make a difference. For business owners, a good website can determine whether you land another customer who will bring you sales for years or whether you go out of business within a one-year period of time. Some may assume that a good, quality

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Why Contextual Relevance Is Everything, Marketers

customer experience, SEO BLOG / Good To SEO

Back in 2014 my colleague and Forbes contributor Steve Olenski wrote a post entitled The Nine Letter Word Every Marketer Needs To Remember At All Times. The word Steve was referring to was relevance. Part of what Steve wrote is his not-so-subtle reminder what the word means and it’s relevance to marketers: “In case any marketers

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5 Lessons for Retail Brands in the Lead up to Christmas

customer experience, SEO BLOG / Good To SEO

The retail industry is gearing up for its busiest time of year – the run-up to Christmas and the festive season. And while traditionally the busiest shopping days have been the 27th and 28th December, the American influence in the UK has seen sales for the online retailers dramatically increase over Black Friday and Cyber

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SMS Surveys Are the Only Way to Get Customer Feedback

customer experience, customer feedback, Mobile Marketing, SEO BLOG, SMS marketing, SMS surveys / Good To SEO

We all want to grow our business. And a great way to grow your business is by keeping your customers happy and understanding why your unhappy customers are… unhappy. Getting customer feedback is imperative to give you the understanding of what your business is good at and where it needs to improve. It will also

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This Is the Most Inspirational Show About Customer Experience

customer experience, SEO BLOG / Good To SEO

October 3rd, 2017 We spend so much time beating up on companies and business. It’s #fail this and #fail that. But it doesn’t have to be that way. And now, there’s the PERFECT antidote. Experience This! launches today Welcome to Experience This!, where you’ll find inspiring examples of customer experience, great stories of customer service,

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The problem with solutions – Velocity Partners

blog, customer experience, naming, SEO BLOG, Solutions / Good To SEO

The doors open, and I make my way up the platform and out onto the pavement outside Richmond station. It’s getting on for Autumn (Fall, North-American friends) so as I emerge I pull my coat collar close, and hurry up the high street towards Velocity Towers. Though my brain is still waking up, it already

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How Can Brands Deliver Robust Customer Experiences?

customer experience, SEO BLOG / Good To SEO

According to a study by Walker, customer experience will be the key differentiator for consumers by the year 2020. Currently, price and product are the key drivers for the decision-making process. The speed of change is rapid and companies will learn to adapt quickly or fail based on the inability to effectively compete. Long gone

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