customer journey mapping

Four reasons to start mapping your customer journey – Econsultancy

The path to purchase or conversion is no longer linear, with customers often using a variety of devices and channels. For marketers, creating a consistent customer experience in this context is a big challenge. As a result, ‘customer journey mapping’ – which is a visual representation of every interaction a customer has with a business …

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How to Create a Persona-Driven Content Strategy for Online Education

Developing relevant, timely and evergreen content is a huge task. Higher education is an already competitive market, and online education is hard to advertise without a visible campus. Less visibility makes it difficult for prospects and students to feel part of a wider cohort and harder still for institutions to foster a sense of community. …

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