Customer Loyalty programmes

3 Tips for e-commerce brands to re-engage with their existing customers

With myriad options available to today’s consumer, customer retention is vital for e-commerce brands. Gamification, push notifications and loyal programs help in contently re-engaging with the existing customers Research by Frederick Reichheld of Bain & Company found an increase of 5% in customer retention can improve the revenues by 25-95%. In e-commerce, repeat customers are …

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Loyalty marketing is far from dead, here’s why!

My wallet is full of loyalty cards, I’ve so many at the moment I’m using a spare wallet I got for Christmas just for loyalty cards. But am I the average customer? Do customers want, use and see value in loyalty schemes? The loyalty market is in a state of flux, Sainsbury’s have recently acquired …

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