customer loyalty

Improving Customer Loyalty with 3 Easy Steps

Did you know that it costs five times more to acquire a new customer than it does to retain a returning one? The importance of customer loyalty is enormous. Focusing on improving your brand image to increasing cross and up-selling opportunities — the loyalty business strategy will increase your profitability and enhance recognition. You will …

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The Importance of Having a Sound Return Policy

At first glance, an official return policy might seem like one of those tedious administrative items that is easier to ignore than implement. In reality though, a retail business’s return policy intersects with everything from the business’s reputation to employee satisfaction, and even the rates the business pays on credit card transactions. For these reasons …

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Customer Behavior – What Shoppers Want: Salesforce and Publicis.Sapient Research on Marketing Smarts [Podcast] : Marketing Podcast

Online marketplaces, like Amazon, have drastically altered the retail landscape, but brick-and-mortar stores offer an unparalleled opportunity for retailers to use omnichannel marketing to enhance the customer experience. If we marketers could understand what shoppers really want, we could engineer a customer journey that would incorporate mobile, online, and in-store experiences in a way that …

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Take the Disruptor Challenge

The disruptor conversation is happening everywhere. Every business. Every industry. Every geo. In previous posts, I’ve talked about the importance of being a disruptor because the way I see it, you have two choices – you can disrupt or be disrupted. So, I decided to take this dialogue to the next level. Less talk, more …

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Why Do Customers Leave? 3 Reasons Why You’re Losing Business

By Andrew Gibson An air-tight customer retention strategy is the secret sauce you need to increase your profits. But trying to increase customer loyalty without first understanding the reasons behind why your customers are leaving is like trying to eat tomato soup with chopsticks—you may be getting a little taste, but chances are you’re not really catching …

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How Point of Sale Resellers Can Thrive with Omni Channel

Many industry experts agree that Omni channel is the next big thing for many merchants and point-of-sale resellers alike. However, there may be some companies that aren’t yet ready to seize the opportunity Omni channel provides. With this in mind, it’s vital to gain an understanding of what Omni channel can do for merchants and …

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