Privacy is a top concern for people online, despite the fact that many want more personalized experiences from brands. With the constant decline of network television and print media, marketing strategy is shifting to the digital space. This has also seen increased competition in the new medium, forcing marketers to look for ways to personalize […]
Online privacy vs. marketing: Which matters more? Read More »
A growing patchwork of domestic and international data privacy bills are being rapidly bolstered and enacted Recent data privacy scandals have sharply focused the attention and regulators and lawmakers on big data, ad tech and direct marketing. In response, a growing patchwork of domestic and international data privacy bills are being rapidly bolstered and enacted.
Recent data privacy legislation and the operational impact on digital marketers Read More »
How quickly and precisely you respond after an online security incident determines whether you retain customers Many small business owners think it won’t happen to them. They’re too small, and hackers only seek out big targets like banks, insurance companies or big-box stores. Unfortunately, when it comes to a cyber attack, the size of the
Google chief questioned by US Congress about political bias and data transparency, UK regulators banning harmful gender tropes in advertising, Marketers concerned about data freedom after Brexit and Facebook’s pop-up attempt to re-build trust One of the biggest news stories this week has to be Google being questioned by Congress about how search works, data
What Blockchain is and how it will affect the future of digital marketing and customer data privacy What is Blockchain? Blockchain technology has been in the news for the past few years. Almost everybody in the corporate world has heard of it, one way or other. However, only a few know what exactly this buzzword
Blockchain makes digital marketing more transparent Read More »
Chart of the Day: Almost Half of Young Facebook Users Have Taken A Break From the Platform Facebook is still the outright leader in terms of social media userbase and frequency of use. The increase has slowed but there are also other areas in which the giant has seen a change in demographical statistics. Pew Research Centre
Half of Young Facebook Users Have Taken A Break From the Platform Read More »
Marketing strategy can use privacy as a strength, not a weakness There has been a lot of controversy about data and privacy for businesses and consumers alike in 2018.This has been highlighted by the introduction of GDPR in the EU on May 25th, which has heightened consumers’ concerns about privacy. When you look at recent
Marketing strategy can use privacy as a strength, not a weakness Read More »
