customer relationships

Customer Relationships – How Community Management Can Help Your Business Grow: Rachel Happe [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Rachel Happe and Jim Storer, co-founders for The Community Roundtable, just released their latest State of Community Management report, so I invited Rachel to Marketing Smarts to discuss what they found. (If instead of reading about our conversation you’d like …

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Is Giving the Secret to Getting? Bob Burg Guests on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Shifting one’s focus from getting to giving—and when we say ‘giving’, we mean constantly and consistently providing value to others—is not only a nice way to live life, it’s a very financially profitable way as well.” That, in the words …

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Social Media – The Easiest Way to Be Successful in Social: Jay Baer Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! In a post published last December on Convince & Convert, this week’s guest on Marketing Smarts, Jay Baer, wrote, “Social is foremost a philosophy, not a set of behaviors.”  Of course, when you read that sentence and consider the title …

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Customer Relationships – Have You Sat Down with Your Customer Lately? Patrick Schaber and Joe Sorge on Marketing Smarts : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! At first blush, you might not think the two guests who joined me on stage at the Fine Line Music Cafe in Minneapolis to record an episode of Marketing Smarts as part of our Smart Marketers Tour had much in common.  …

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of-Mouth – Nice Companies Make More Money: Andy Sernovitz on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “It’s sad as hell that just doing the right thing makes us a special company.” That’s what Andy Sernovitz told me during this week’s episode of Marketing Smarts when I asked him why he said, referring to word-of-mouth marketing, “Marketing …

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General Management – Smart Marketers Road Show Rundown With Jeff Mayersohn and Lou Imbriano [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The final stop of the MarketingProfs Smart Marketers Tour was Boston, MA (well, technically, Lincoln, MA) on July 10. We held the event at the beautiful deCordova Museum, and it was our best-attended (though the show we did in Minneapolis …

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