customer relationships

Social Media – Three Customer Service Lessons From Dave ‘United Breaks Guitars’ Carroll on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Our guest this week on Marketing Smarts is Dave Carroll, the man whose guitar United broke. He joined us to discuss the book he wrote—United Breaks Guitars—about the experiences that led up to his now famous music video, lessons he …

Social Media – Three Customer Service Lessons From Dave ‘United Breaks Guitars’ Carroll on Marketing Smarts [Podcast] : Marketing Podcast Read More »

General Management – Achieving True Sales and Marketing Alignment: Constant Contact’s Rick Jensen on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! I had a chance to speak with Rick Jensen, senior vice–president and chief sales and marketing officer at Constant Contact, when we brought Marketing Smarts to Boston and recorded the show before a live audience at the Old South Meeting …

General Management – Achieving True Sales and Marketing Alignment: Constant Contact’s Rick Jensen on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Content, Social, Sales, and Community: Highlights From a Year of Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! To kick off the New Year, I wanted to take a moment and review some of the ground we covered on the Marketing Smarts podcast in 2012. To that end, I’ve collected some highlights of the many conversations I’ve had …

Content, Social, Sales, and Community: Highlights From a Year of Marketing Smarts [Podcast] : Marketing Podcast Read More »

Put the Audience First: Sonia Simone of Copyblogger on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Search engine robots—the last time I checked—do not have credit cards to buy your product.” That’s what Sonia Simone, co-founder and CMO of Copyblogger Media, told me during this week’s episode of Marketing Smarts when I asked her about …

Put the Audience First: Sonia Simone of Copyblogger on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Customer Relationships – Content, Customer-Centricity, and the Power of Data: Acxiom’s Tim Suther on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts, I interview Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as “the original Big Data company”; FRONTLINE called it “one of the biggest companies you’ve never heard of.” …

Customer Relationships – Content, Customer-Centricity, and the Power of Data: Acxiom’s Tim Suther on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Public Relations – Trolls, Jerks, and ‘Civility in the Digital Age’: Author Andrea Weckerle Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Andrea Weckerle, author of the recently published book Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies and Other Jerks, is an …

Public Relations – Trolls, Jerks, and ‘Civility in the Digital Age’: Author Andrea Weckerle Talks to Marketing Smarts [Podcast] : Marketing Podcast Read More »

Career Management – Networking for Introverts and Other Tips from B2B Forum Keynote Speaker Jill Foster [Video] : Marketing Podcast

Play the episode: Your browser does not support the audio element. Please download the podcast direclty via link. Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jill Foster, founder and blogger for LiveYourTalk, coaches executives, entrepreneurs, and others in public speaking and storytelling. She’s also one of …

Career Management – Networking for Introverts and Other Tips from B2B Forum Keynote Speaker Jill Foster [Video] : Marketing Podcast Read More »