customer research

Uncovering Your Fears and How to Beat Them with Ruth Soukup (FS320)

When last did you feel stuck, whether in your business or just in your level of motivation for life? Do you sometimes wonder why you are not getting forward or why you cannot get yourself to do what you know you have to? In this episode we talk about both the positive and negative effects …

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How To Get to the Heart of What Your Buyers Want

Pixaline / Pixabay As a B2B Marketing consultant, one of the questions I get asked most frequently is “how can I really know what my customers care about?” And, my answer is always the same — please do your research. If there’s one thing that has always confused me, it’s why businesses choose to skip …

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