customer service

5 Ways to Improve Your CRM Strategy With Social Media

Your customers are likely the most critical aspect of your business–so why would you ever take their journey with your brand for granted? And most organizations, rightfully so, would argue that they do care deeply about their customers’ experience. However, when it comes to social media, customer relationship management (CRM) isn’t always a high priority …

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How to Create a Customer-First Company

What’s the deciding factor between whether your business has satisfied or unsatisfied customers? In many cases, it’s customer-first marketing, reports the MarketingSherpa Customer Satisfaction Research Study. The poll of over 2,400 customers aged 18 to 81 and up says a “customer-first” approach is a big factor in customer satisfaction. Customer-first marketing means more than just …

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Bier Station – Kansas City Bar Owner on Duct Tape Marketing

Today I’m thrilled to share the story of my long-time friend and Kansas Citian John Couture who is the founder of the Bier Station, as a part of the “Amex Welcomed” program with @americanexpress, which is showcasing the people behind our favorite local businesses that welcome Amex. Did you know that over 8,000 more places in …

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The 4 Keys to Boosting Your Customer Retention

We’ve all been in situations where we’ve felt like we were “taking two steps forward and one step back.” That’s exactly what’s happening when you work hard to optimize your advertising and marketing programs, but then realize your customer lifetime value isn’t what it should be. Your hope is that your great product or service will …

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