customer support

Five ways PPC customer support can help SMBs

When consumers need to find the right product, service or storefront for their needs, they grab their phone, jump on their laptop, or just say, Hey Siri, Hey Alexa, and Hey Cortana. Search results immediately populate their screen and they skim, select, learn, and go. To win at the game of search, your small or …

Five ways PPC customer support can help SMBs Read More »

Five tips to create an SEO-friendly FAQ page

Search engines and people love the Frequently Asked Questions (FAQ) pages. Having a well-written FAQ section on your website is a great way to show online customers that you care about their experience and get you found from outside your website, directly responding to the needs of your audience and their search queries. For good …

Five tips to create an SEO-friendly FAQ page Read More »

Positioning Your Company Behind the Right Causes

Consumers have high expectations for companies to prioritize corporate social responsibility (CSR). At the same time, however, many consumers don’t make it a part of their decision-making process when buying — even though they want to support companies whose CSR initiatives resonate with them. So how should you approach CSR for your company when it …

Positioning Your Company Behind the Right Causes Read More »

Putting Together a Social Media Team for Your Brand

When thinking of social media teams, I always imagine the war room created by the Oreo team. Back in 2013, an 11-member team from 360i, MediaVest and Oreo assembled at 360i’s New York offices to show the world the power of “real-time marketing”. The brands quickly tweeted: “Power out? No problem. You can still dunk …

Putting Together a Social Media Team for Your Brand Read More »

8 Tips for Integrating SMS Chat Into Your CX Strategy

With over 15 million texts sent per minute for a total of 8 trillion annually, SMS is undeniably one of the most popular ways to communicate today. The data doesn’t lie. In terms of easily accessible customer engagement, SMS is unrivaled. This customer communication channel boasts engagement rates up to eight times higher than email …

8 Tips for Integrating SMS Chat Into Your CX Strategy Read More »

The Benefits and Dangers of Having AI Chatbots Interacting With Your Customers

The rise of mainstream artificial intelligence is upon us. Right now, machines and programs are being created that are capable of learning and developing on their own, and they are conquering and advancing how we do nearly everything. From playing video games to writing Olive Garden commercials, AI is showing just how powerful, if a little …

The Benefits and Dangers of Having AI Chatbots Interacting With Your Customers Read More »