Customer trust

Marketing Circle of Trust: How to Improve Relationships for Social Good [Research]

Accenture, B2B Buyers Journey, Circle of Trust, Cone Communications, Customer trust, Edelman Trust Barometer, FleishmanHillard, Forrester Research, Jay Baer, Lee Odden, Mark Schaefer, Marketing, SurveyMonkey / By

As a mathematical constant, Pi (π) or 3.14 for short is the ultimate irrational number. When calculated to over a million digits beyond its decimal point, Pi remains infinite and patternless. Representing the ratio of a circle’s circumference to its diameter, Pi is key to geometry calculations. Recently, Pi and circles gained traction as memes …

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The Ultimate Guide To Celebrate Your Customers

Ann Handley, Chase Bank, Customer, Customer trust, Edelman Trust Barometer, Gary Vaynerchuk, Gini Dietrich, Jay Baer, Lee Odden, Nielsen, Oreo, Robert Caldini, Ron Tite, Sean Callahan, SEO BLOG, Tim Washer, Valentine's Day, WOM, word of mouth / By

You don’t need a holiday or special event to celebrate customers. Find a reason to celebrate and thank your customers as well as your broader audience every day whether or not you have a formal reason or transaction! In the process, you’ll tap into what Influence’s Robert Caldini defines as the powerful rule of reciprocity. Specifically, …

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