CustomerExperienceNews

The Need to Transform is Front and Center for Every C-Level Executive, Says Adobe CEO

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“When people look at what’s happening with Amazon trying to get into their businesses, the need to transform is also front and center for every c-level executive,” says Adobe CEO Shantanu Narayen. “Given that Adobe’s been through our own transformation and has software they want to hear from us and they want to experience that […]

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Without AI Real-Time Personalization Would Not Be Possible, Says Adobe

Adam Justis, Adobe, Adobe Experience Cloud, AdvertisingDay, AI, ArtificialIntelligenceTrends, CMOTrends, CustomerExperienceNews, DatabaseProNews, DigitalMarketingNews, EcommerceTrends, EnterpriseCustomer, EnterpriseeCommerce, EnterpriseMarketingNews, EnterpriseWebPro, MarketingAI, MarketingNews, MobileMarketingPro, RetailMarketingPro /

“How do we shorten the space between a signal that we get, say in behavioral data that we see show up either in an app or on a website, and then churn through all of the possibilities of what we could present, apply algorithms to determine what is the next best offer and next best

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AI-Powered Conversational Bots Are Changing the Game, Says LivePerson CEO

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“T-Mobile literally pulled the hold technology out,” says LivePerson CEO Robert Locascio. “Millions of customer at T-Mobile don’t have to be put on hold. There’s no press one or press two. They go straight to a person. You are messaging them. You are doing what’s natural to you. That’s really what we see as changing

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Building the Target of the Future

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“We dropped back several years ago and started thinking about building the target of the future,” says Target CEO Brian Cornell. “It really started with an investment in understanding the consumer and really understanding what they were looking for and how to build the capabilities starting with data science to really guide us through that

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We’re the Fastest Growing Cloud Company In the Enterprise Software Space

Bill McDermott, CEOTrends, Cloud, CloudRevolutionUpdate, CTOUpdate, CustomerExperienceNews, DatabaseProNews, EmergingTechnologiesUpdate, EnterpriseCustomer, EnterpriseWebPro, ITManagementNews, ITProNews, Qualtrics, SAP /

“We’re the fastest growing cloud company in the enterprise software space,” says SAP CEO Bill McDermott. “We grew total revenue by 16% and grew cloud 48%. Let me just put this on the line. When you grow cloud 48%, that’s 80% faster than Salesforce, that’s 30% faster than Workday. So when you have a franchise

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Machine Learning Should Be Used to Deliver Great Brand Experiences, Says PagerDuty CEO

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PagerDuty began trading on the New York Stock Exchange for the first time this morning and is now trading at more than 60% above their IPO price of $24. That gives the company a market capitalization of more than $2.7 billion. PagerDuty offers a SAAS platform that monitors IT performance. The company had sales of

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Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO

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“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.” Scott Heimes, Chief Marketing Officer at Zipwhip, discusses how two-way text messaging

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Younger Consumers Want To Connect Emotionally with Brands, Says PVH CEO

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“Especially today, younger consumers want to connect emotionally with brands,” says Manny Chirico, CEO of apparel company PVH, which owns many lifestyle brands including Calvin Klein and Tommy Hilfiger. “They don’t want to just aspire for your brand looking down the runway, they want to be part of the life of the brand. I think

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Every B2B and B2C Company Is Becoming a B2B2C Company

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Salesforce co-CEO Marc Benioff says that every company is becoming a B2B2C company. “Every B2B company and B2C company is becoming a B2B2C company,” says Benioff. “What company does not have to directly connect with the consumer? You could be a traditional industrial company who’s selling to B2B resellers and you have to be ready

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Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

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Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people,” he says. “That’s the most exciting thing to me about conversational

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