Danny Sullivan

Four ways Google is making SEO easier

One of the easiest ways to understand SEO’s importance to the marketing mix is to pay attention to what Google says and does. Google is very keen on good SEO because it makes the internet a better place for users. If the internet is a better place for users, then Google can sell more ads. …

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What we learned from SEO: The Movie

Have you ever wished for a nostalgic retrospective on the heyday of SEO, featuring some of the biggest names in the world of search, all condensed into a 40-minute video with an admittedly cheesy title? If so, you’re in luck, because there’s a documentary just for you: it’s called SEO: The Movie. The trailer for …

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SG Google Search Console Won’t include Snippets Anytime Soon

Google Search Console Won’t Include Snippets Anytime Soon

Much to the dismay of publishers, Google is not currently working on a feature for publishers to obtain analytics about their featured snippets within the Google Search Console. So if you’ve been waiting for Google to share the data illustrating how your website is being used in featured snippets, you’ll have to keep waiting. Gary …

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