Dark Social

How brands are redefining influencer marketing with dark social

People are moving away from Facebook and Twitter. Instead, they’re sharing content via private messaging apps. These private channels are referred to as dark social. It’s no secret that the number of shares you see on social media has started to decline. So, does this mean people have stopped sharing the content they find interesting? …

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How Is Dark Social Affecting Your Brand?

The term “dark social” is kicked around every so often by marketers. But what is dark social, how does it affect your brand, and how you can measure it? Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The prize: billions of …

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Which are the most important retail e-commerce traffic sources?

Real-world client date shows the most crucial sources of traffic for e-commerce websites Ecommerce and online retail is a booming sector, but because the latest marketing techniques change so rapidly it can be tricky to keep up with the latest trends whilst also keeping your feet on the ground. 2019 update Wolfgang Digital have a …

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2019 Social Media Predictions: How To Make Your Marketing Deliver The Best Results

Does your marketing really need social media in 2019? Specifically are you worried about: As a result do you wonder: Can I invest my marketing budget elsewhere to yield better results? Despite these worries, social media remains key to your 2019 marketing and business plans. Social media provides entryways, visibility and engagement that you can’t …

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Content Saturation: How Your Content Marketing Can Succeed [Research]

Content marketing has lost its way. Focused on content as an end in itself, we’ve forgotten why we created the content in the first place. As a result, we have unintentionally caused content saturation by producing more information than people can possibly consume. At its best, content marketing builds an audience by providing non-promotional information …

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