The Gartner survey above shows how MarTech investment jumped 29% in 2018. Technology is disrupting the marketing industry by bringing new opportunities and challenges, even for companies that have not gone fully digital. Before, marketing teams worked on new innovation via creating new brands. But with data now at the center of all things marketing, […]
eharmony thrives by using algorithms and mathematical models to find the best match for their customers. Using big data and patented artificial intelligence, eharmony has found ways to predict how likely two people are to be compatible. The model is built upon an in-depth relationship questionnaire which gathers information on a person’s likes, dislikes and
It’s estimated that by 2020 nearly 75 billion devices worldwide will be connected through the Internet. They would range from consumer devices like home appliances and cars to industrial machines such as cargo containers and wind turbines. The volume of data generated and used by all of these devices will be astronomical but analyzing the
Integrating Internet of Things (IoT) with Marketing Automation Platforms: Use Cases Read More »
By Michael Anderson, data scientist, Oracle Data Cloud Let’s say that after three months of running an ad campaign, it finally comes to a close. The numbers are in, the ads stopped running, and your targeted audience is no longer seeing your brand as part of that campaign. Logic would say that an unfortunate side
Get the lowdown on the new European data privacy regulations—which by the way reverberate far beyond the European Union—on this edition of the OracleNext podcast. Data expert Paul Sonderegger riffs on how the data handling framework, rolling out this year, could impact consumers—whose information is being collected—and the companies wanting to parse that information. Sonderegger,
What’s your vacation dream? Adventure? Luxurious indulgence? Lounge by the pool with a glass of something cool? The holiday reality though … not so much. Lock yourself out of ─ and your cash in ─ your room. Not enough money with you to buy that must-have in the mall. Miss a spur-of-the-moment romantic dinner because
We in the vendor world like to talk about ourselves. A lot. We like to talk about how our products are so smart, so user-friendly, so useful, so valuable, and so mission-critical. So many pats on our own backs. I find it educational and humbling to sit back once in a while and observe the vendor
Your Customers Can’t Wait Any Longer: They Need You to be Data Literate, Too Read More »
It’s past your bedtime. Do you know where your private personal data is? Do you know who has access to that data? Your answers are probably ‘No’. That’s because you’ve handed over a lot of private data to service providers on the internet and trusted that they’re protecting you and that data. Recent events have
The California Consumer Privacy Act of 2018: Do you know where your personal data is? Read More »
By Shruti Bhat, Senior Director of Cloud and Emerging Technologies, Oracle Companies intent on using artificial intelligence to evolve from merely data-driven reactors to truly adaptive enterprises need their chief marketing officers to step up to that urgent challenge. Broadly speaking, AI is an advanced software engine that ingests customer and other data to sense, analyze, reason,
This article is part of our series on customer experience where we focus on topics relating to connecting data, intelligence and experiences. Further reading: Campaigns Don’t End When You Hit Send: The Importance of Feedback Loops. Paid media is a powerful tool with plenty of metrics to present. But which ones should marketers pay attention to?
