This article is part of our series on customer experience where we focus on topics relating to connecting data, intelligence and experiences. Further reading: Why Inconsistent Messaging is Undermining Customer Experience. While many marketers are enamored with the advantages of martech, it is worth remembering the activity should always be optimized. After all, marketing technology is […]
This article is part of our series on customer experience where we focus on topics relating to connecting data, intelligence and experiences. Further reading: Silo Busting is Essential to Delivering Personalized Experiences. Delivering exceptional customer experiences has quickly become table stakes for marketers. Too often, though, these experiences are undermined by inconsistent messaging and opportunities go
Customer Experience Read More »
While it may surprise those who view emails as an antiquated channel of communication, emails are still a crucial part of the way brands communicate with consumers. Just consider that in 2017, global email users amounted to 3.7 billion people, and, this figure is set to grow to 4.3 billion in 2022. While this sounds
dynamic email design Read More »
By Gabrielle Tao,VP, Product Management, Responsys Development, Oracle As a marketer, you most likely have a list of your “inactive” customers. The definition of inactive customers varies from marketer to marketer. Maybe they’re customers who haven’t purchased in the last year or those who haven’t responded to any marketing messages in the last 180 days.
Identify and Rejuvenate Your Inactive Customers Read More »
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source
BounceX, Online Video Advertising, and Data-Driven Marketing Read More »
By Neil Sholay, VP of Digital – EMEA, Oracle With GDPR compliance now mandatory, European businesses are razor-focused on their data protection measures, and with good reason. The regulation brings some long-overdue structure to today’s data economy, and the public is clearly eager for greater transparency into how their information is being used. How did
This article part of our series on customer experience where we focus on topics relating to connecting data, intelligence and experiences. Further reading: Segmentation Must Be Connected to the Data and Technology Stack. Digital technologies have dramatically improved the experiences of consumers, making it much easier for them to find what they want and to be provided
This article is part of our series on customer experience where we look at how to connect data, intelligence, and experiences. Read the previous article, Great Customer Experiences Rely on Robust Identity Management. Your ability to deliver personalized customer experiences across multiple channels is increasingly being tested. There is a good reason for this – cross-channel
With an ever-growing demand from consumers for personalised engagement, it is becoming increasingly important that marketers appreciate the importance of identity management as a piece of bedrock marketing infrastructure. Put simply, without effective identity management, there is no ‘People Based Marketing’. In fact, identity management is the foundational component of concepts like cross-device identification, multi
Great customer experiences rely on robust identity management Read More »
It is a challenging time to be a marketer. Consumers demand more personalised experiences than ever, and for marketers if feels like the customer’s expectations just keep on rising. In such a complex business environment a sophisticated approach to data is the key to success. Increasingly, however, CMOs hear from software vendors, analysts, and the
Do marketers really want to be data scientists? Read More »
