Data-Driven Marketing

Apply Big Data to Create Irresistible Customer Experiences

Data-Driven Marketing, Product News, SEO BLOG / Good To SEO

By: Steve Earl Senior Director, Product Marketing, Oracle Marketing Cloud In 2013, research by Walker predicted that by 2020 customer experience will overtake price and product as the main differentiator. While most organizations and marketers have prioritized customer experience as top business priority for a few years now, they don’t always know how to get customer experience […]

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Making the Case for a Chief Data Officer to Leverage Your Most Valuable Business Asset

Data-Driven Marketing, SEO BLOG / Good To SEO

By: Steve Earl Senior Director, Product Marketing, Oracle Marketing Cloud Our approaches to serving customers have become so disconnected that it’s stunning. There’s a real opportunity for companies to gain a competitive advantage by providing superior customer experiences. They can do this by taking a more strategic approach to how they manage their data assets.

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3 Steps to Build Reports that Drive ROI

Data-Driven Marketing, SEO BLOG / Good To SEO

The combination of data and technology are the fuel behind marketing and sales. One of the challenges for companies, though, is how that data provides convincing proof of return on investment. A recent study by Censuswide for Dun & Bradstreet shines light on how the right data and analytics can drive ROI. The challenge According

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Sifting Data to See the Customer

Data-Driven Marketing, SEO BLOG / Good To SEO

In a world awash in data about a person’s behavior, their characteristics, and their likes, how can marketers ensure the work they do doesn’t lose sight of the individual? Before you answer, consider this statistic from Analytics Week: Data is growing faster than ever before and by the year 2020, about 1.7 megabytes of new

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Tips to build customer loyalty online

Data-Driven Marketing, SEO BLOG / Good To SEO

I find it surprising to find some brands talking about how to ‘be digital’. Technology disrupted the business world more than two decades ago, and advances in various fields continue to shape the way companies interact with stakeholders and customers alike. Technology has become so ingrained in our personal and work lives that nobody should

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7 Ways to Future-Proof Your Organization With Data Driven Marketing

Data-Driven Marketing, SEO BLOG / Good To SEO

The way prospects buy is changing. This truth has been identified by a number of studies. Even without such studies, each of us intuitively understands that our shopping habits have changed and continue to do so. Today, if we are in need of household items, we turn to Amazon. If we want to be entertained,

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Resistance to Reason: Why digital transformation is thwarted

Data-Driven Marketing, SEO BLOG / Good To SEO

There’s a scene in Cormac McCarthy’s book, All the Pretty Horses, in which the main character, John Grady, plays pool with his boss, a wealthy Mexican ranch owner. The reader feels tension because John, a transplanted Texan cowboy, has been covertly dating the owner’s daughter and it’s not clear whether the owner is aware. At

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Resistance to Reason: The reason why digital transformation is often thwarted

Data-Driven Marketing, SEO BLOG / Good To SEO

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Utilize Data to Accurately Measure Customer Values & Make the Right Moves

Data-Driven Marketing, SEO BLOG / Good To SEO

Marketers collect data for a variety of variables, attempting to understand their customers. Data about revenue, industry, wallet, interests, adoption, the experience they’re having, the engagement level, and their prospects for growth. Together, variables in these categories lead to one simple, and rather obvious, conclusion; customers are not equal. This presents challenges, of course. To

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4 Digital Body Language Uses for Manufacturers

Data-Driven Marketing, Modern Marketing in Action, SEO BLOG / Good To SEO

Reading body language takes skill. It can be a smirk, a wink, eye contact, crossed legs, nail biting, etc. The point is, you can see it. And you can learn from it. With the explosion of technology over the past decade, the new talk in town is digital body language. That is something you cannot

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