data protection

Email Marketing Trends to Boost Your Emailing Strategy in 2019

Yes… It is that time of the year again. ‘Email Marketing Trends’ is back, and we’ve got a brand new 2019 edition ready for you. Somehow, you survived 2018; although probably around May a part of you thought you wouldn’t make it to the summer… let alone, 2019! But you emerged from the GDPR saga …

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Marketing strategy can use privacy as a strength, not a weakness

Marketing strategy can use privacy as a strength, not a weakness There has been a lot of controversy about data and privacy for businesses and consumers alike in 2018.This has been highlighted by the introduction of GDPR in the EU on May 25th, which has heightened consumers’ concerns about privacy. When you look at recent …

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What You Should Know About Google’s GDPR Consent Plan For Publishers

Google wants its publishers in Europe to solicit users’ consent on its behalf under the new General Data Protection Regulation (GDPR) privacy rules. The GDPR rules which will take effect on May 25, requires companies to gain explicit consent for collection and use of personal information in targeted ads. And Google’s consent plan is something …

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Intel to Make Chip With Built-In Spectre & Meltdown Malware Protection

In January of this year, the revelation of memory-related vulnerabilities known as Spectre and Meltdown rocked the entire computing world—everyone had been sitting on top of a potential landmine for decades that hackers could have taken advantage of. After the initial shock wore off, various chip manufacturers immediately came up with a host of fixes …

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GDPR Takes Effect in May, Is Your Business Ready?

A major change is on the business horizon. The General Data Protection Regulation (GDPR) will be in effect on May 25, 2018, bringing with it major changes to data protection laws. The question now is whether your company is ready for it. How it Affects US-Based Businesses Europe’s GDPR is designed to consolidate and bolster …

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Getting Security And Privacy In Email Right

How many times have we said that email has the highest ROI, or that’s it’s the most effective marketing channel? It even looks like we have some kind of secret master plan to trick everyone into using email… 🤔 Subtle marketing techniques aside, the truth is email is a quick, cheap and highly customizable way …

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