Currently, many businesses are being affected by containment measures that are meant to slow the spread of the coronavirus and protect people worldwide. Companies in certain industries–like entertainment and travel–have been hit hard by the epidemic and have had to cancel many large-scale events. In other sectors, companies have needed to adapt and plan to […]
COVID-19: Emailing Best Practices in Times of Crisis Read More »
There’s nothing we hate more than seeing great email go to waste. Currently, one in every six messages sent worldwide fails to land in the inbox. Deliverability is a growing concern among email marketers and one of the main barriers to effective marketing. There’s no point spending time crafting great content if your messages never
[Guide] Landing in the Inbox: Email Marketing Deliverability Basics Read More »
Have you ever heard of a return-path? If you haven’t, maybe you are missing one thing that you can do to help your deliverability. The return-path is the one that will help you manage your bounces and clean your list. Let’s check it out in details. What is a return-path Let’s start with the purely
What is the Return-Path and why you need to customize it? Read More »
You are the owner of your own domain. It represents your brand in the best way possible: it is already known by your customers and they are expecting your emails. But what if one day someone sends an email from your domain offering the same content that you offer to your customers and just pocket
Spring cleaning is a drag. We get it. But just like it’s important you get rid of all those broken pens and loose paper clips in your desk, it’s also important to give your email list a thorough cleaning. The good news is you won’t need a vacuum for this one. What is email list
If you’re looking to take the next step in your understanding of email marketing, beyond how to set up contact lists and create your first newsletter, then you should probably take a closer look at SMTP. SMTP stands for Simple Mail Transfer Protocol, and is essentially the backend system that helps you and company send,
SMTP Relay: What is it? Why is it useful for your business? Read More »
Originally developed at Yahoo!, DomainKeys Identified Mail has become a global standard in email security and is, together with its sister SPF, absolutely necessary to implement by anyone serious about mailing, especially if you want to send blast emails. In this post, we’ll show you how to setup DKIM and make your email more secure. What is DKIM? DomainKeys
How to Create, Configure and Implement DKIM in 3 Easy Steps Read More »
What if your emails never hit your subscribers’ inboxes? What if your messages always end up in their spam folders or promotions tabs instead? It happens more than you might think. Luckily, there’s a super simple solution: email whitelisting. What is an email whitelist? Email whitelisting is when a subscriber adds your email address to
What is email whitelisting? | AWeber Email Marketing Read More »
You’re not a spammer — but your emails can still land in the spam folder. And once they’re stuck there, it’s difficult to reach the inbox again. That’s why we asked AWeber’s Director of Deliverability Karen Balle to explain how you can escape the spam folder. Multi-million dollar companies seek Balle’s advice on reaching the
Sender Score and email reputation are two terms very important and relevant to email marketers and deliverability experts. But to novices and the general public, there is still a lot of confusion surrounding the terms. So in this article, we will demystify what email sending reputation and Sender Score actually mean and what they each measure.
