Deliverability

COVID-19: Emailing Best Practices in Times of Crisis

Currently, many businesses are being affected by containment measures that are meant to slow the spread of the coronavirus and protect people worldwide. Companies in certain industries–like entertainment and travel–have been hit hard by the epidemic and have had to cancel many large-scale events. In other sectors, companies have needed to adapt and plan to …

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[Guide] Landing in the Inbox: Email Marketing Deliverability Basics

There’s nothing we hate more than seeing great email go to waste. Currently, one in every six messages sent worldwide fails to land in the inbox. Deliverability is a growing concern among email marketers and one of the main barriers to effective marketing. There’s no point spending time crafting great content if your messages never …

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SMTP Relay: What is it? Why is it useful for your business?

If you’re looking to take the next step in your understanding of email marketing, beyond how to set up contact lists  and create your first newsletter, then you should probably take a closer look at SMTP. SMTP stands for Simple Mail Transfer Protocol, and is essentially the backend system that helps you and company send, …

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How to Create, Configure and Implement DKIM in 3 Easy Steps

Originally developed at Yahoo!, DomainKeys Identified Mail has become a global standard in email security and is, together with its sister SPF, absolutely necessary to implement by anyone serious about mailing, especially if you want to send blast emails. In this post, we’ll show you how to setup DKIM and make your email more secure. What is DKIM? DomainKeys …

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What is email whitelisting? | AWeber Email Marketing

What if your emails never hit your subscribers’ inboxes? What if your messages always end up in their spam folders or promotions tabs instead? It happens more than you might think. Luckily, there’s a super simple solution: email whitelisting. What is an email whitelist? Email whitelisting is when a subscriber adds your email address to …

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The 6-Step Plan to Escape the Spam Folder

You’re not a spammer — but your emails can still land in the spam folder. And once they’re stuck there, it’s difficult to reach the inbox again. That’s why we asked AWeber’s Director of Deliverability Karen Balle to explain how you can escape the spam folder. Multi-million dollar companies seek Balle’s advice on reaching the …

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Sender score and email reputation: what are they and how to improve them – Email Marketing – SMTP services

Sender Score and email reputation are two terms very important and relevant to email marketers and deliverability experts. But to novices and the general public, there is still a lot of confusion surrounding the terms. So in this article, we will demystify what email sending reputation and Sender Score actually mean and what they each measure. …

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“How Do I Avoid the Spam Filter?”

Every week in our newsletter FWD: Thinking, we give subscribers the opportunity to ask our team of email experts a question. Recently, we’ve heard a few questions about the spam filter, like the below submission: “Our emails are getting lost in people’s spam filters. How do we combat that?” – Heather, FWD: Thinking subscriber So …

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Holiday Email Best Practices for Financial Institutions

☑ Are the recipients the target audience of the email? Similar to sending your emails to engaged recipients, you want to be sure they’re also the target audience to receive the email’s content. The more targeted you are with who of your audience you want to engage, the higher the likelihood that they will open, click, …

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