Deliverability

SMTP Relay: What is it? Why is it useful for your business?

[ad_1] If you’re looking to take the next step in your understanding of email marketing, beyond how to set up contact lists  and create your first newsletter, then you should probably take a closer look at SMTP. SMTP stands for Simple Mail Transfer Protocol, and is essentially the backend system that helps you and company …

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How to Create, Configure and Implement DKIM in 3 Easy Steps

[ad_1] Originally developed at Yahoo!, DomainKeys Identified Mail has become a global standard in email security and is, together with its sister SPF, absolutely necessary to implement by anyone serious about mailing, especially if you want to send blast emails. In this post, we’ll show you how to setup DKIM and make your email more secure. What is DKIM? …

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What is email whitelisting? | AWeber Email Marketing

[ad_1] What if your emails never hit your subscribers’ inboxes? What if your messages always end up in their spam folders or promotions tabs instead? It happens more than you might think. Luckily, there’s a super simple solution: email whitelisting. What is an email whitelist? Email whitelisting is when a subscriber adds your email address …

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