Demand generation should be a core component of a Blue Ocean Strategy – instead it is frequently confused with either brand awareness or lead generation Demand generation is a critical theoretical…
Demand Generation
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Online marketplaces, like Amazon, have drastically altered the retail landscape, but brick-and-mortar stores offer an unparalleled opportunity for retailers to use omnichannel marketing to enhance the customer experience. If we…
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“There are only two seasons: football season and waiting for football season. Everything else is just filler.” – Me, on several occasions Since I started school at the University of Utah…
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Andrew Warner spends a lot of time on Facebook Messenger, but his business hasn’t exactly suffered. In fact, it’s booming! Because Andrew isn’t whiling away the hours: He’s refining the…
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As marketers, we talk about analytics and lead generation all the time. But what does the term “lead generation” actually mean? And how will prescriptive analytics guide lead generation in…
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We are, without doubt, living and working in an Engagement Economy. And marketers know it: 82% of marketers are prioritizing the consumer experience—both online and offline. We know we need…