Demand generation should be a core component of a Blue Ocean Strategy – instead it is frequently confused with either brand awareness or lead generation Demand generation is a critical theoretical…
Demand Generation
Online marketplaces, like Amazon, have drastically altered the retail landscape, but brick-and-mortar stores offer an unparalleled opportunity for retailers to use omnichannel marketing to enhance the customer experience. If we…
“There are only two seasons: football season and waiting for football season. Everything else is just filler.” – Me, on several occasions Since I started school at the University of Utah…
Andrew Warner spends a lot of time on Facebook Messenger, but his business hasn’t exactly suffered. In fact, it’s booming! Because Andrew isn’t whiling away the hours: He’s refining the…
As marketers, we talk about analytics and lead generation all the time. But what does the term “lead generation” actually mean? And how will prescriptive analytics guide lead generation in…
We are, without doubt, living and working in an Engagement Economy. And marketers know it: 82% of marketers are prioritizing the consumer experience—both online and offline. We know we need…