Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. Mostly, they’re distracting, they’re overwhelming, and they’re bad at guiding prospects through the marketing funnel. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. Landing […]
How do you keep your brand top of mind during the decision making process? Introducing Business.com’s LENS, a lead expansion and… You’ve got a great prospect…now what? It’s a challenge many companies are facing. Your sales team needs leads but prospects and customers require far more information today than any sales rep could deliver via
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As a marketer, many of your campaigns may be built around one primary objective: getting people to fill out a form. Often, designing a compelling advertisement isn’t enough to encourage people into handing over their details. Many factors can deter someone from submitting a form, including the unwillingness to provide contact information. Here are some
