Dentsu Aegis Network

Co-op claims industry first with online ads optimised for attention

Co-op and its media buying agency Dentsu Aegis Network have teamed up to create the first-ever ad campaign that uses custom Google algorithm tech that optimises for viewer attention.  The algorithm optimises online media buying after campaign assets have been put through eye-tracking research.   Using attention as a key variable is a departure from conventional …

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Co-op Insurance to target in-the-market consumers using Sky AdSmart

Co-op Insurance is using Sky’s addressable TV AdSmart platform for the first time, with a six-week direct-response campaign aimed at drivers whose policies are up for renewal. Using Dentsu Aegis Network’s M1 data marketing platform, Co-op was able to identify a number of test regions in the UK and match it with data on insurance …

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