digital marketing agency

News Roundup 20th September 2019

Google highlights competition over digital ad monopoly claims, YouTube removes paid ad views from Music Chart counts, Client-side marketing and media professionals have declining trust in agencies, Facebook launching oversite board, Instagram cosmetic surgery post restrictions Google has sought to fight off claims that it is dominating the digital advertising industry by pointing to other …

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The Only 4 Roles Your SEO Team Needs

You know you need to invest in SEO, but you’re just one person. So how are you supposed to handle everything from on-page optimization to link building and content creation? Most companies figure out pretty quickly that proper SEO requires a team of professionals – each with different areas of expertise – working together to improve organic …

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What Is Post-Click Automation & Why Should Agencies Offer It as a Service?

There are countless ways digital advertising technology has advanced in recent years. Marketers can quickly create, test and optimize hundreds of personalized, targeted ads. Because of the many tools available to segment audiences and automatically deliver the best ads to the right people, marketers can easily scale their advertising campaigns and maximize clicks. Google Ads, …

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Your Business Is About to Fail. What Should You Do?

When I purchased Single Grain back in 2013, it was on the verge of failure. The recent Google Penguin update had practically neutralized the strategies the agency was using. Between that and some bad hiring decisions, it was losing customers left and right. Taking over the agency didn’t magically turn things around. In fact, it …

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How to Help Your Client Understand that Ranking Takes Time

SEO is a finicky thing. As the owner of a digital marketing agency, it’s a question I hear a lot. Here’s the problem: SEO made ranking high easy ten or even five years ago. Any client asking this question is stuck in this old and defunct frame of mind. So how can you best explain …

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How to Use Strategic Content Marketing to Grow Your Traffic From 0 to Millions

SINGLE GRAIN CASE STUDY: This is a guest post from Bastian Ernst of Wild Audience. Bastian approached us, wanting to write a case study on Single Grain’s growth through content marketing. He researched the company, read our content, interviewed Eric, checked out our marketing funnels, and came up with this incredibly comprehensive growth study. Hi, This is …

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