Digital Marketing Benchmarking

Useful tips and tools for benchmarking success in the digital landscape

Benchmarking your performance allows you to understand how well you’re actually performing, compared to real life competitors Measuring digital success is no easy feat; even if you’ve reached your digital marketing goals and KPIs, that doesn’t necessarily mean it’s good enough. After all, what if your competitors are all outperforming you? What if the industry …

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Increasing sales prospects is main objective for marketing strategies

Chart of the Week: 64% see increasing leads for their business as being the primary objective for their marketing strategy When it comes to marketing strategy goals, increasing the number of leads or sales prospects is the primary goal for the majority of marketers. According to new research from Ascend2, 45% of marketing influencers believe …

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Digital maturity comparison for B2B Manufacturer brands

How do your digital marketing capabilities compare? In our next free webinar for members, Benchmarking your digital future, I will be reviewing the state of digital transformation and recommending how companies at different stages of transformation, with different levels of maturity can assess their current use of digital marketing, digital media and technology. Since Smart Insights …

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Benchmarking your digital marketing capability

Using capability maturity models to review digital readiness and set targets for digital transformation This month we’ve been adding to our visual tools to help all members assess how well their businesses are adapting to using digital media and technology as part of Digital Transformation. We have now collected these visuals together in a single …

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We’ve upgraded our interactive benchmarking tool that assesses the digital marketing capability of your business

Use our RACE framework to discover your ability to Plan, Reach, Act, Convert and Engage Two years ago we launched our free interactive marketing benchmarking tool to help members rate their ‘digital readiness’ for digital marketing as a whole and for the key channels like Search, Social media and Email marketing. Well, it’s proved popular since it …

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