Digital Marketing in China

News roundup 8th February 2018

Most valuable brands across the globe showcased in a new infographic, Facebook has been blocked from using data from other sources in Germany, China stops beauty products making medical claims in advertising and Amazon posts positive fourth-quarter ad revenue results A new infographic has showcased the most valuable brands in many of the countries across …

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Your guide to advertising on Baidu

Tips and tricks to help you get the most out of paid search on China’s largest search platform With Google claiming less than 2% of the market in China, the search engine landscape is markedly different from that in most Western markets. While there are several key players, including Haosou, Sogou, and Shenma, in the …

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Latest in China – How Brands Build Trust Through Transparency

Key trends on how brands are building trust in China As we have just updated our China Digital Marketing Strategy Guide, Lei Chien, the author of the guide, has produced the article below on how brands are building trust in China and outlines the key trends to take be aware of. 1. The Latest Trends …

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How to get started with Digital Marketing in China

How to start planning your Chinese marketing strategy China: it’s the market everyone wants a piece of.  With over 1.5 billion people, your target market is here, even if you aren’t. But, entering the market doesn’t make it just start raining money. Download our Bussiness Member Resource – China Digital Marketing Strategy Guide Our China …

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3 Strategies to thrive in China’s lower-tier marketplace

How to gain visibility in China’s digital marketplace Everyone wants a piece of the emerging market’s pie, and the biggest slice is still China. After a temporary retreat, overall economic growth in China is expected to continue its upward trend, and retail momentum is keeping pace. While American companies focus most of their attention on first-tier Chinese cities, lower-tier …

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