Digital Marketing Optimization

5 Enlightened Ways To Use Google Trends for Keyword Research

Keyword research tools are useful — until they don’t have enough data for your keywords. You need to select phrases worth targeting. Sure, search engines understand concepts that are semantically connected and don’t just match keywords anymore. But when you write a webpage or design an ad, you still need to know which words to …

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How to Implement AMP: A Quick-Start Guide to Accelerated Mobile Pages

Both searchers and search engines want webpages to be lightning fast. So it’s no surprise that page speed is a ranking factor in Google’s search algorithm. Multiple studies have shown that page load time also heavily impacts a site’s bottom line: conversion and revenue. Using Accelerated Mobile Pages (AMP) is one way to speed up …

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Ask Us Anything! New Video Series by Bruce Clay Answers Your Questions

Digital marketing is tough. Anyone who wants to improve a website and raise its visibility in search knows that. As a marketer or business owner, you have to make about a zillion decisions for your website along the way to prominence and profitability. Naturally, questions come up that you need help answering. And you might …

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Bruce Clay’s Predictions for Digital Marketing in 2018

Do you remember the buzz and flurry of activity around Y2K? Possibly not, but it was a fire drill of activity to avoid disaster. This year may seem similar as things evolve rapidly in the realm of search. For example, sites that have put off mobile readiness — thinking that most of their traffic comes …

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Calendar of 250+ Events Around the World, Updated for 2018

Digital marketing conferences are held all over the world, from Los Angeles to Beijing and everywhere in between. Thousands of SEOs, SEMs, content marketers, social media strategists and business owners attend marketing events for the whirlwind of information, education and networking. Where else but a digital marketing conference can you learn from the likes of …

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How VR Experiences Will Take Marketing by Storm in the Not-Too-Distant Future

Imagine putting on a virtual reality headset and joining your favorite social media platform as a highly interactive experience with friends. Imagine shopping for a new dining table by picking up your phone and seeing the table in your dining room, as though you’re taking a video of it right before your eyes. Sound a …

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