Digital marketing platforms

6 underrated SEO areas that will improve your video performance

The success of your video marketing strategy often lies in the details you overlook No one would be surprised to learn that videos have become an essential marketing tool across all industries. We’ve been experiencing sustained growth in demand for video content for quite some time now and you can see it all around. Consumers …

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Video marketing benchmarks 2019 | Smart Insights

Chart of the Week: 87% of business video views take place on desktop but what types of videos are people engaging with? Video marketing is highly engaging and increasing in popularity, especially with the ability to share and view them via social media platforms. In fact, people are more likely to choose video over other …

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News Roundup 17th May 2019

Google’s new auction model for ads, Facebook tightening up Live rules, YouTube introduces new ad format, LinkedIn adding and updating job search tools and Twitter’s anti-vax warning There are a number of platform changes that you need to know about this week, including Google’s update on what its first-price auction model will look like for …

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5 ways to use Augmented Reality in your marketing strategy

AR gives you another tool in your belt when it comes to driving sales and enhancing brand value through mobile devices Today’s markets are driven more and more by the needs and desires of consumers. As technology advances, those desires change and it is crucial for a brand to keep pace with those changes. Augmented …

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Common video marketing mistakes to avoid

Video marketing is no longer something to ‘dabble in’ if there are extra resources available. It is essential for businesses, both small and large, across all industries to have video marketing as part of their overall digital marketing strategy because consumers are engaging video more than ever Video consumption is on an upward trend and …

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