Digital Marketing Skills

What are the most important skills marketers need to develop?

87% of marketers state that AI and machine learning are already vital to their organization’s success, yet this has the largest skills gap present in the data and marketing industry. Tim Bond, Head of Insight at the DMA discusses why these skills are essential to the future of intelligent marketing Data and technology have already …

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10 reasons you still need a digital team

Businesses will always need specialist digital skills So, Mark Ritson believes it’s time to shut down digital marketing teams for good. I disagree. Why? For the simple reason that for businesses to compete, digital marketing demands excellence in specific digital skills, which are integrated throughout marketing. For me, larger businesses need a core digital team or Digital …

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News Roundup 22nd February 2019

Facebook called “digital gangsters” by UK government, Google rolling out click share for Search campaigns, big brands pull out of YouTube advertising, Marketing skills gap increasing and Ikea announces new sustainable store opening with water-cleaning bath boats A new parliamentary report has found that Facebook has broken regulations and has called on the UK government …

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How to make your PR strategy more data-driven in 2019

Digital PR techniques that will increase your organic rankings and ROI The rise of PR-fuelled marketing in the face of diminishing returns on advertising has seen 66% of marketers rank quality content as their top marketing priority. With so much riding on the reputation of a brand, the value of content marketing, earned media, link …

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The Marketing Skills Gap | Smart Insights

Chart of the Day: Which are the most important skills for you to develop for your future career In a previous article, I reviewed the most important marketing skills based on the recently published research from The IDM and Smart Insights. In this follow-up I’ll drill down to look at specific skills gaps. This first chart is …

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Learn how to use spreadsheets for marketing planning and management

Every marketer loves data! Whether they are numbers, feedback results or leads, this is what marketers dream about. They say knowledge is power, and that it is. Whether you’re preparing a report or trying to untangle raw data, working with spreadsheets can be rewarding to your job performance. Not only can it improve your efficiency, …

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