Digital Marketing Skills

9 ways to start upskilling your team right now

Just like other avenues of learning, there are many ways you can approach upskilling If you’re reading this post, chances are you know how beneficial upskilling can be to your team’s results. But how exactly do you go about upskilling your team? Download our Free Resource – Marketing careers and skills development workbook Our guide …

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How to upskill your team: Useful tips and tools

Upskilling has become a vital part of keeping your team productive With the elimination of some jobs and the rapid changes happening in others, upskilling has become a vital part of keeping your team productive. It helps to keep your team members engaged, improve their skills and serve customers better. Having said that, it’s easy …

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Why you should invest in upskilling your team

79% of CEOs said lack of key skills was one of their top three concerns and 46% see upskilling as their favourite solution. With the improvements in technology, jobs are changing. Some jobs are being eliminated or revolutionized to bring them up-to-date. Likewise, some jobs are being created to meet up with the demands created …

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What are the most important skills marketers need to develop?

87% of marketers state that AI and machine learning are already vital to their organization’s success, yet this has the largest skills gap present in the data and marketing industry. Tim Bond, Head of Insight at the DMA discusses why these skills are essential to the future of intelligent marketing Data and technology have already …

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10 reasons you still need a digital team

Businesses will always need specialist digital skills So, Mark Ritson believes it’s time to shut down digital marketing teams for good. I disagree. Why? For the simple reason that for businesses to compete, digital marketing demands excellence in specific digital skills, which are integrated throughout marketing. For me, larger businesses need a core digital team or Digital …

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News Roundup 22nd February 2019

Facebook called “digital gangsters” by UK government, Google rolling out click share for Search campaigns, big brands pull out of YouTube advertising, Marketing skills gap increasing and Ikea announces new sustainable store opening with water-cleaning bath boats A new parliamentary report has found that Facebook has broken regulations and has called on the UK government …

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