Digital marketing strategy

20 CRM tools to help manage your influencer marketing campaigns

Sales teams have managed customer journeys using CRMs for years. Now, thanks to the rise of social media marketing, there are now IRMs for marketers to manage their influencers Our list below covers the standout features of the 20 best CRM tools for managing your influencer marketing campaigns. Download FREE resource – Essential Digital Marketing …

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How CanvasPop’s Genius Customer Acquisition Strategy Out-Innovated the Competition

Home Podcast How CanvasPop’s Genius Customer Acquisition Strategy Out-Innovated the Competition [podcast] Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! This post originally appeared on Growth Everywhere, a marketing and business growth blog. Hey everyone! In this episode I share …

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It’s time for marketers to tap into system 1 thinking

Are you tapping into Customer Psychology for your marketing? Kahneman popularised System 1 and System 2 decision-making in his book, “thinking fast and slow” – but how can marketers use this Scientific theory in their marketing? Last year I was faced with a fairly every day dilemma, my partner and I were going through the …

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Seven things you should be doing as part of your supplier selection process

Insight into the different ways you can select a digital partner, and practical tips to ensure you end up with the supplier – and solution – that’s best for you No matter what its nature, the ultimate success of your digital project will be significantly affected by the choices you make early on – such …

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