November 27th, 2017 When digital marketers fall in love with a specific tactic, especially a new one, they begin overlooking traditional metrics. They get caught up in the latest and greatest thing. As fault lines appear in programmatic marketing, for example, people suddenly shy away from the term “programmatic.” They begin to favor other buzzwords […]
It’s Time to Embrace Performance Marketing, Not Programmatic Read More »
The Golden rule of marketing is to promote your business where target audience spends the most time. Today, your target demographic is on social media which has become a powerful marketing tool. Facebook, Instagram, Twitter, Snapchat, and other popular networks regularly update their features to enhance user experience. The world of social media is constantly
November 24th, 2017 Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this medium is an incredible vehicle for supplementing your industry knowledge. Every week, I’ll be sharing with you some of the best marketing podcast episodes around, spanning the whole marketing landscape. Whether you’re
Recommended Marketing Podcasts: Week of November 20 Read More »
At Mailjet we are always looking to improve our marketing efforts and to be up to date with the latest trends. Yes, admittedly we like to try to be the coolest kid on the block 😉. But to do this, we need to keep ourselves informed and we have to learn from others. That’s why
Video explainers are all the rage now, thanks to sites like Buzzfeed and Tasty. The format started to come into its own in 2016 and hasn’t shown any signs of stopping. As a matter of fact, all signs point to videos becoming an even more vital tool in social media marketing. This is due to
Top 5 Tools Digital Marketers Should Use for Making Video Explainers Read More »
Welcome to the another edition of our Expert Series! In this interview series, our goal is to bring you the most up to date tips, tricks and best practices according to the brightest people in the industry. Meet Our Expert Today we’re excited to chat about Instagram hashtags with Taylor Loren, Content Marketing Manager and all-around social
How to Grow Your Audience Using Instagram Hashtags with Later Read More »
“Every once in a while, a new technology, an old problem and a big idea turn into an innovation.” – Dean Kamen The thing with innovations is that you can’t predict if or when they become mainstream. The television was invented in the 1920s but it took almost 50 years for it to be in almost
5 Hot Trends in Online Product Marketing You Can’t Ignore Read More »
November 20th, 2017 We truly live in an automated world. From self-driving cars and robotic vacuums to AI systems that will order groceries or play music on command, it’s easy to see how automation benefits us in all kinds of ways. Artificial intelligence is truly transforming the business world as well. Many businesses are planning
How to Scale Your B2B Sales Cycle in an Automated World Read More »
Here’s the story: You know influencers can introduce you to their audience. When that happens, you grow your audience. And when you grow your audience, you get more pageviews, email subscribers, and… ultimately… sales. It’s that simple, right? Well… Influencer outreach can definitely give you larger brand exposure. And, when you focus on backlinking techniques, influencer outreach can also
13 Proven Ways to Use Influencer Outreach to Help Your Content Rank Read More »
The great Peter Drucker once said that marketing has two purposes: to create and keep customers. For digital products, such as SaaS platforms and apps, the latter is key. Yet many marketers are so focused on user acquisition they forget about retention. According to a Harvard research, just a 5% increase in customer retention can
How to Use Content Marketing to Retain Customers in 2018 Read More »
