Vietnam. This is a bloody war, and you are in it. 6 months ago you were living a happy life in Chicago, but now you are creeping slowly and quietly through this jungle hell. As you swallow, you taste the salt in your sweat, spitting it out would make too much noise. Looking down at […]
October 20th, 2017 Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this medium is an incredible vehicle for supplementing your industry knowledge. Every two weeks, I’ll be sharing with you a round-up of some of the best marketing podcast episodes you can find,
Recommended Marketing Podcasts: Week of October 16th Read More »
A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email. But digital technology is evolving at a rapid pace,
The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond Read More »
Influencer marketing is about quality, not quantity. You could have a campaign involving 50 influencers, each of them reaching millions of people every day – and see zero results from it. Now that it’s become such a popular marketing tactic, sloppy or poorly targeted influencer campaigns won’t cut it anymore. You need to make sure
5 Qualities of Relevant Influencers for Marketing Outreach Read More »
This transcript has been edited for length. To get the full measure, listen to the podcast. Nathan Isaacs: Hope, can you tell us a little bit more about yourself and Lemonlight Media? Hope Horner: Thanks so much for having me, Nathan. I’m really glad to be here today. My name is Hope Horner, and I’m
Social media marketing can be pretty. Damn. Tough. But you don’t need me being a “Negative Nancy” about it. You’re here reading this blog because you want to succeed. Social media marketing tricks and techniques are abundant. But if you don’t know what’s happening right now then you may be wasting your time. In this article,
4 Metrics You Must Measure for Social Media Success Read More »
What are some best practices for developing a digital customer experience across silos especially when different product owners have different roadmaps? In a perfect world, all organizations would operate like a well-oiled machine. All employees across the board would be in sync with projects and strategic initiatives that are taking place, there would not be
Have you ever been so disappointed by a company that you felt compelled to leave a negative review online? We’ve all been there. I remember one particularly bad restaurant experience where I had to confront the server several times about pieces of eggshells in my omelette – only to be brushed off each time. Even
5 Reasons to Turn Every Bad Review into an Opportunity Read More »
There’s a lot of competition online, and that competition grows daily. If you want to stand out, you’ve got to be doing something really special. Luckily for content creators, it’s not actually as hard as you’d think to stand out. All it takes is a little time and patience. Here are 10 tips that will
Facebook has almost 2 billion users on whom they’re constantly collecting data. With every update, post, check-in, comment, and like, Facebook stores information. Because of this, Facebook has essentially become a marketer’s library, where you can find your customers and present offers that resonate with them. But with that giant database of information, and the
