Every online marketer knows that analytics are crucial to understanding why your visitors behave the way they do. If you don’t closely monitor how users interact with your website, you won’t know how you can improve it. In the field of web analytics, Google Analytics reigns supreme. It’s free, widespread, and incredibly popular. But Google Analytics can […]
4. Blogs: Keywords are Key Blogs are one of the most commonly used content marketing tools: According to the Content Marketing Institute, 80% of all B2B marketers publish blogs. Yet, many marketers question the effectiveness of their blogging efforts. That’s not surprising, because many blogs feature a seemingly random collection of posts that aren’t coordinated
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Engagement on Twitter is like a cocktail party discussion. We want an audience, and we try to provide valuable messages and content to get people hooked. Compelling and relevant content will help you attract more customers to your website and keep them engaged with your brand. Your followers are more likely to respond to the
We are beyond the stage of convincing the decision makers in our businesses that investment in social media marketing is necessary. Now it is all about making the right decisions when it comes to the tools we choose and with 1 million new active mobile social users added every single day, the right tools are
What Criteria Matter Most When Choosing Social Media Marketing Tools? Read More »
Anyway, there are hundreds of thousands of podcasts out there, and several hundred of those are marketing-related shows. So, what were my criteria for choosing this list? Value Added First, they needed to be a value-added investment of your time. By that I mean the show should regularly offer a takeaway or two that you
8 Marketing Podcasts You Should Subscribe to and Listen to Right Now Read More »
Rebranding your business is a big step. You’ve already built a name and an image, and changing these can be risky. At the same time, an image overhaul can be just what the doctor ordered. Businesses get stuck in a niche, and it can be hard to climb out. Rebranding can be a way to
Rebranding Your Business? 5 Key Questions to Ask Read More »
Influencer relationships are precious. They require a certain amount of dedication, persistence, and careful nurturing to maintain. If you are lucky, you may start seeing positive results instantly. But, most of the time you’ll have to wait for a while to see any kind of positive results. While influencer marketing can fetch you tremendous results, you should
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Marketers are constantly on the lookout for new and exciting ways to engage their existing users and acquire new ones. And with new marketing solutions being offered to brands every other day, choosing the right one that will best suit their needs and help them promote their business to a vast number of users is
Should You Incorporate Chat Into Your Marketing Plan? Read More »
Landing pages are the engine of online advertising, playing a huge role in campaigns from nearly any channel. Every landing page should be laser-targeted to a specific segment of the market. A lot of attention is paid to headlines, copy, and the general layout of landing pages without giving the proper attention to the core
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So much advice for business websites involves generating leads and securing loyal followers. Having a horde of raving fans is wonderful. It keeps you motivated, gives you consistent feedback and lets you know that you’re on the right track. But, visitors alone don’t make your website profitable. You’ve already worked hard to generate traffic to your website,
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