Examples of the level of digital resourcing from Pharma marketing The question of the types of specialist digital marketing roles businesses need in an organisation is an ongoing challenge. Although some have said that we’re now in a ‘post-digital era of marketing‘, the reality is, that although marketing generalists are needed to plan and manage […]
How many digital specialists are needed in a marketing team? Read More »
Introduction Technological changes are one of the leading advocators to shape customer value. They are characterized by a process of social technological variations, rooted in different disciplines e.g., economics, sociology, and psychology. It implies that the competitive advantage is increasingly shaped by the management of the polysemic nature of the customer value. This crossroads of
Digital Factory for the incumbent: “Software of the mind” Read More »
An invitation to benchmark your digital future with an upcoming digital transformation webinar, presented by Dr. Dave Chaffey Digital Transformation is not just a buzz-word. It’s an important (if not absolutely essential) transformation process that every business needs in order to stay competitive in a digital economy. The digital transformation process is a necessity for every
Influence digital transformation in your organisation Read More »
How do your digital marketing capabilities compare? In our next free webinar for members, Benchmarking your digital future, I will be reviewing the state of digital transformation and recommending how companies at different stages of transformation, with different levels of maturity can assess their current use of digital marketing, digital media and technology. Since Smart Insights
Digital maturity comparison for B2B Manufacturer brands Read More »
