Just like other avenues of learning, there are many ways you can approach upskilling If you’re reading this post, chances are you know how beneficial upskilling can be to your team’s results. But how exactly do you go about upskilling your team? Download our Free Resource – Marketing careers and skills development workbook Our guide […]
Upskilling has become a vital part of keeping your team productive With the elimination of some jobs and the rapid changes happening in others, upskilling has become a vital part of keeping your team productive. It helps to keep your team members engaged, improve their skills and serve customers better. Having said that, it’s easy
On Tuesday, some of the UK’s leading digital experts headed back to school to inspire the future talent of the industry, and this year Econsultancy joined them. The 13th of November saw the return of BIMA’s Digital Day, an annual event inviting brands such as Vodafone, the BBC and The Football Association to invent challenges
BIMA’s Digital Day inspires young talent to pursue a career in media Read More »
Examples of the level of digital resourcing from Pharma marketing The question of the types of specialist digital marketing roles businesses need in an organisation is an ongoing challenge. Although some have said that we’re now in a ‘post-digital era of marketing‘, the reality is, that although marketing generalists are needed to plan and manage
How many digital specialists are needed in a marketing team? Read More »
Chart of the Day: A summary of the state of digital marketing skills I thought this infographic from General Assembly was useful for showing specific skills gaps since it isn’t based on a survey, rather it is based on a test taken at the end of a digital marketing qualification. We will be sharing research we
