Display Advertising: Ad Fraud

IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object

Two new specs aimed at addressing ad fraud and increasing transparency from the buy-side of the digital advertising ecosystem are out for public comment from the IAB Tech Lab: Sellers.json and the OpenRTB SupplyChain object. The 30-day public comment period ends May 10. What is OpenRTB SupplyChain object? The SupplyChain object will show buyers all …

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Mobile app ad fraud scheme stuffed banner ads with multiple video players

DoubleVerify’s explanation of how bad actors resold in-banner ads as premium inventory. A mobile app ad fraud scheme involving banner ads being resold as premium video ad inventory on Android devices has turned up. How the scheme worked. Using a sophisticated process, the bad actors purchased banner impressions and resold them as premium in-stream video …

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IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud

IAB Tech Lab’s has released the final version of its app-ads.txt (Authorized Sellers for Apps) specifications. An extension of IAB Tech Lab’s ads.txt file, the app-ads.txt support apps distributed through mobile and OTT app stores. Why you should care The app-ads.txt enables apps to take advantage of ads.txt protocol by linking their app store listings …

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IAB names direct-to-consumer brand to board seat for first time

For the first time, a brand leader will sit on the Interactive Advertising Bureau (IAB) board of directors, the industry trade group announced Sunday at its annual leadership meeting. Jesse Horwitz, co-founder and co-CEO of contact lens subscription company Hubble, is the first representative of a brand to be elected to the board. Up to …

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Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation

Third-party measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way to concern over the effectiveness of the industry-accepted fraud-fighting tool for programmatic ad buying and selling. DoubleVerify estimated that had the exploit not been detected, the scammers could have diverted between $70 million and $80 million of advertisers’ spending …

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Feds take down international hacker ring that cost advertisers millions

This week, a federal court indicted eight individuals for their roles in widespread digital advertising fraud, with charges ranging from wire fraud and computer intrusion to aggravated identity theft and money laundering. The news is the latest chapter in a multi-year investigation of ad fraud botnets initiated by ad fraud security firm WhiteOps in 2016. Botnets …

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