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Nanigans launches incrementality optimization & reporting solution

A-From MTT, Channel: Display Advertising, Display Advertising, Facebook: Advertising, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

Nanigans, the cross-channel SaaS (software as a service) platform for large-scale performance advertisers, has launched incrementality optimization and reporting in the platform, which supports Faceboook, Instagram, Twitter and programmatic retargeting campaigns. The machine learning-driven solution aims to target consumers deemed likely to be influenced by advertising and limit spending on users who are already likely […]

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Adobe Ad Cloud’s first app lets marketers manage ad campaigns

A-From MTT, Channel: Martech: Advertising, Display Advertising, Programmatic Advertising & Media Buying, SEO BLOG /

Adobe’s Advertising Cloud is out this week with its first mobile app, which the company says is the only app that can manage advertising campaigns across a wide variety of channels. Advertising Cloud Vice President Keith Eadie told me via email that development on the app was started by the team at TubeMogul, the video

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Using the ‘Russia strategy’ on programmatic

Channel: Display Advertising, Display Advertising, Display Advertising Column, How To Guides: Display Advertising, Programmatic Advertising & Media Buying, SEO BLOG /

The news over the last several weeks and months has highlighted how the Russian government engaged in a multiplatform social media, search, video/YouTube (and perhaps display) strategy to influence the American public last year. You can make your own decisions about how effective these tactics were; in the context of meddling with the US election,

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Adelphic adds digital-out-of-home to its repertoire

A-From MTT, Channel: Martech: Advertising, Display Advertising, Programmatic Advertising & Media Buying, SEO BLOG /

In January, Time, Inc.-owned ad tech firm Viant bought demand side platform (DSP) Adelphic. Adelphic was born as a mobile-focused ad DSP, but it had added desktop, tablet and connected TV by the time of the acquisition. Now, it has added the outer edges of the digital ad ecosystem: digital out-of-home (DOOH). The inventory comes

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How to build an audience of consumers in today’s highly competitive environment

Channel: Display Advertising, Content marketing, Display Advertising, Display Advertising Column, How To Guides: Marketing Strategy, SEO BLOG /

Today, brands market and sell their products in an environment that is more competitive than ever. Consumers are subjected to so much marketing content that it is hard for any one brand to stand out, leaving them trying in vain to outshout their competitors. Products are so advanced that even the most basic models far

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‘It’s the ultimate fallback option’

Channel: Display Advertising, Display Advertising, Google, Google: Chrome, Programmatic Advertising & Media Buying, SEO BLOG /

The only things holding back the flood of ad blockers on mobile are technological limitations, said Sridhar Ramaswamy at an event for publishers in Chicago Tuesday. Asked about the impact of the ad-blocking capability coming to Chrome next year, Ramaswamy said, “We have to get a handle on the whole problem.” Google will peg what

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Google extends olive branch to publishers, lays out new focus on subscriptions

A-Post to Search Engine Land, accelerated mobile pages, Channel: Display Advertising, Display Advertising, Google, Google: Critics, Google: Display Advertising, Programmatic Advertising & Media Buying, SEO BLOG, video /

In a rare joint appearance, Google executives Philipp Schindler, chief business officer, and Sridhar Ramaswamy, SVP of ads and commerce, addressed a group of several dozen publishers and broadcasters at an event held at the company’s Chicago offices Tuesday. And, at that event, he extended an olive branch. In his opening remarks, Schindler said Google

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Google test surfaces user data in DoubleClick for Publishers as part of new Insights Engine Project

A-Post to Search Engine Land, Channel: Display Advertising, Display Advertising, Display Advertising: Ad Blocking, Display Advertising: Ad Fraud, Google, Google: AdSense, Google: Display Advertising, Programmatic Advertising & Media Buying, SEO BLOG /

Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love relationship. In an event for publishers hosted at the Google offices in Chicago Tuesday, executives laid out several new initiatives aimed at extending a helping hand to publishers across multiple aspects of their businesses. “This is

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Spotify launches self-serve platform for audio ad campaigns

A-From MTT, Channel: Display Advertising, Display Advertising, SEO BLOG /

Spotify has launched what it says is the first self-serve platform for marketers to set up and manage audio ad campaigns. Advertisers can choose to upload preproduced ads or upload a script and have Spotify create ads with background music and voiceover in the new Spotify Ad Studio platform. Advertisers also provide an image to display while

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Programmatic TV is the future: Here’s how to capitalize on the opportunity

Channel: Display Advertising, Display Advertising, Display Advertising Column, How To Guides: Display Advertising, Programmatic Advertising & Media Buying, SEO BLOG /

As programmatic TV continues its inexorable march forward, columnist Grace Kaye explains how you can get in on the game and optimize your programmatic TV advertising. Please visit Marketing Land for the full article. Source link

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