For the first time, a brand leader will sit on the Interactive Advertising Bureau (IAB) board of directors, the industry trade group announced Sunday at its annual leadership meeting. Jesse Horwitz, co-founder and co-CEO of contact lens subscription company Hubble, is the first representative of a brand to be elected to the board. Up to […]
IAB names direct-to-consumer brand to board seat for first time Read More »
Third-party measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way to concern over the effectiveness of the industry-accepted fraud-fighting tool for programmatic ad buying and selling. DoubleVerify estimated that had the exploit not been detected, the scammers could have diverted between $70 million and $80 million of advertisers’ spending
Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation Read More »
At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected institutions suggests that this “Holy Grail” may not be all it’s cracked up to be. The Advertising Research Foundation (ARF) warns marketers that excessive targeting and retargeting can lead to lower-than-expected ROIs, a
Why ARF thinks marketers should reconsider their personalization strategy Read More »
Ad tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out its programmatic offerings for video advertisers. Building on its purchase of Tremor Video DSP in August 2017, and RhythmOne’s own acquisition of video and CTV inventory provider YuMe in early 2018, Taptica’s expanded offering should provide advertisers
According to multiple reports, Google is readying changes to Chromium, which is the software behind the Chrome browser and soon Microsoft Edge. The discussion and issues are relatively technical and apply to Chrome extensions generally; however, one practical impact would be to disable most ad blockers. Why Google has proposed the change. Google first discussed
Google Chrome API changes may disable most ad blockers Read More »
IMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand service called Freedive. It is available in the U.S. on the IMDb website, Amazon Fire TV devices, Amazon’s Roku channel and on mobile devices via the IMDb app. Why advertisers should care Amazon is estimated to be the third largest digital
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The 12 ad formats deemed particularly annoying based on the Coalition for Better Ads survey data. Source: Coalition for Better Ads Nearly a year ago, Google’s Chrome web browser began to roll out the ability to block, or filter, ads on publisher websites in North America and Europe that don’t meet the Better Ads Standards.
Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least one second (for video, 50 percent of a player must be in view for at least two seconds). The standard is a basis that an ad had the opportunity to
Quora advertisers can now retarget users that have visited specific question pages, the question-and-answer platform announced Tuesday. Why you should care Quora Product Manager Elynn Lee said that user questions can “provide a valuable signal on intent.” “For example, if a Quora user is reading questions about how to buy the best marketing automation software, it’s
Quora advertisers can now retarget users who looked at specific questions Read More »
