Display

Optimizing Display Advertising in an Omni-Channel World

September 18, 2017 Display advertising keeps evolving. To increase ROI, you must stay on top of the latest omni-channel strategies around attribution, audience targeting, and conversion optimization. That includes going beyond what happens online and using offline insights from phone calls to drive better results.   We’re teaming up with DialogTech to tell you all …

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Use AdWords Scripts To Update Negative Placements

July 21, 2017 Display ad inventory includes great sites and plenty of terrible ones. As a result, advertisers continue to push for greater control over where their ads show. Avoiding ads on low quality and offensive sites it more important than ever.   The good news is that negative placements will assist us in this …

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A New Perspective For YouTube Advertising

July 10, 2017 Back in August 2015, Jeff Baum made the case for YouTube advertising by highlighting the opportunity for brand lift, remarketing, storytelling, and full-funnel measurement. Since that time, the capacities for YouTube advertising have only expanded, and there has been healthy coverage of this platform growth:     These updates and others have …

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How To Utilize PPC Brand Building Strategies

July 3, 2017 When working with clients, you are going to be asked how to increase brand impression share. Clients love seeing conversions and revenue but making sure that your brand name is on top of the search results is another important metric that could lead to sticky conversations. Increasing brand impression share is not …

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