DMPs: Data Management Platforms

How to reach the full potential of your Customer Data Platform with product data

Big Data, DMPs: Data Management Platforms, Predictive Intelligence and Predictive Marketing /

Unlike the name Customer Data Platform suggests, it is not “just” about customer data Marketing data is the lifeblood of modern marketing and marketers are hungry to work in a more data-driven way. This explains how a relatively new type of MarTech, the CDP, is becoming so popular. But unlike the name Customer Data Platform […]

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The benefits of using a Customer Data Platform CDP

Digital marketing strategy, digital marketing tools, DMPs: Data Management Platforms /

A Customer Data Platform looks to fulfil that age-old promise of centralizing all the customer data, and it is looking good Marketers know that data management is the key to data-driven marketing. Traditional methods for trying to bring customer data together into a “360 customer view”, failed to solve the complete problem. But there is

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